From potential to performance: how Partners are maximizing Microsoft opportunities
The Microsoft ecosystem offers enormous opportunities for partners and knowing how to navigate it, where to focus, and what actions drive the greatest growth is essential. Partners are looking to answer, "How do I turn this opportunity into real pipeline, real partnerships, and real Marketplace success?" That's where programs like the IAMCP Ignition Accelerator and Microsoft Maximize & Multiply come in, delivering hands-on, outcome-driven support that transforms knowledge into action and accelerates tangible business results. These 12-week Accelerators, provided by Partner1, one of five Microsoft partner-led networks, are special Microsoft investments to champion strategic alignment and accelerate success of Microsoft partners globally through deep understanding of how to unlock new revenue streams and build a successful partnership with Microsoft and its rich ecosystem of customers and partners, while developing their own partner ecosystem for additional growth. Participants from IAMCP and BPGI gain access to exclusive sessions led by industry experts and benefit from monthly office hours to get personalized guidance, address challenges, and ensure continuous progress. Over the past year, hundreds of partners have used these programs to: Land strategic meetings with top Microsoft sellers, architects, and ecosystem stakeholders. Achieve key Microsoft Solution Partner Designations faster Accelerate Marketplace transactions and co-sell motions Navigate incentives and partner benefits to put real dollars back into their business. Build proactive, strategic go-to-market plans and streamline marketing resources to unlock new revenue streams The common thread? These programs show partners like you what is available, while also showing them how to unlock it, how to maximize it, and how to make it part of your long-term growth strategy. Real results from real partners Many partners describe their experience as "transformative" — providing the knowledge, frameworks, and insider insights needed to thrive. My experience with IAMCP Ignition has been transformative for our business. The program provided us with invaluable insights and strategies that we were able to implement immediately. One of the key takeaways was the importance of leveraging partnerships to drive growth. Additionally, IAMCP Ignition allowed us to comprehend better how to achieve one of our goals, the Modern Work designation. This is a significant milestone for our company for 2025. Moreover, it helped us understand the caveats of ISVs and SIs, which has been crucial for our strategic planning. The knowledge and support from the IAMCP community have been instrumental in our success. - Arsénio Ferraz, CEO, Torpedo The program offered a very positive and inspiring experience, providing valuable insights and new approaches. In particular, building a robust partner ecosystem through IAMCP Ignition is already helping HMS to strengthen collaborations with partners like Microsoft and drive future growth - Dennis Stolp, HMS Analytical Software GmbH Other partners emphasized the tangible operational benefits: The course gave me great insight to the Partner Portal, expanding my knowledge of key benefits available including much better knowledge of Marketplace plus the Incentives that are available. The Office Hours calls are also highly beneficial bringing together networking opportunities and invaluable knowledge sharing - Alex Karolemeas, COO, Valto UK The IAMCP Ignition Accelerator helped us to streamline our marketing activities towards a better partnership with Microsoft and for our clients. We gained several insights to propel us on our way towards the Microsoft Solution Designation and on how to reflect our business better using the Microsoft Partner Center, making it more easy for potential clients to find us on the Azure Marketplace. - Daniel Kresin, Managing Director, Ergon Whether they were new to the Microsoft Partner Program or seasoned veterans adjusting to Microsoft's evolving partner models, participants found immediate and lasting value. As one partner noted: Navigating the complex world of the Microsoft ecosystem, as a partner, staying on top of every change that impacts your business, every benefit that you can use to develop your offerings, is difficult. This program has been a valuable resource for me, giving me insight into how to better position Xolyd as consolidated partner and ISV within the Microsoft world. - Sergio Baptista, Partner, Xolyd Actionable guidance on developing your Partner Ecosystem Laying a strong foundation for a Microsoft partnership is only the beginning. The most successful companies also know how to build their own thriving partner ecosystems within Microsoft's partner ecosystem - connecting with other ISVs, SIs, CSPs, and Microsoft sellers to create joint go-to-market opportunities and shared wins with multiple parties. Through programs like IAMCP Ignition and Maximize & Multiply, participants receive practical, actionable guidance on how to identify ideal partners, craft compelling "better together" value propositions, collaborate effectively, and expand their reach inside and outside the Microsoft ecosystem. This real-world guidance helps partners move beyond theory into execution, accelerating growth through strategic alliances that open new markets, unlock incentives, and create scalable, repeatable success. Working with a company like Partner1 is a game changer. There is so much opportunity in the Microsoft ecosystem, and programs like IAMCP Ignition and Maximize & Multiply help you unlock it. These accelerators provide the structure, insight, and support needed to turn ideas into action and maximize growth across Marketplace, co-sell, and partner-to-partner motion. The Microsoft ecosystem is powerful, and these resources help companies truly harness it. - Regina Johnson, Microsoft Turning potential into performance Microsoft’s ongoing investments in its partner ecosystem have created unprecedented opportunity. IAMCP Ignition and Maximize & Multiply were built to provide partners with direct, structured support to go further, faster, with Microsoft. And for a limited time, these programs are still open for enrollment. Learn more here: IAMCP Ignition Accelerator Maximize & MultiplyBPGI Spotlight | Elevating Secure I-T Solutions
In a rapidly digitizing world, cloud computing has become the backbone of innovation. However, as the world races toward a tech-driven society, one critical issue demands urgent attention and that’s security. Tech leaders like IntelligIS CEO Marcus Wilson, BizTech Fusion CEO Xadean Ahmasi and ECF Data CEO Joseph Hendrson see cloud migration as more than just a technical change. They consider it crucial for building organizational resilience and strengthening security posture, with Fortune Business Insights projecting that the global IT security market to reach $578.2 billion by 2033. The Breakdown You Need To Know: Cloud adoption without robust IT security is like building a smart city on a cracked foundation. To truly unlock the promise of digital transformation, IT security cloud solutions must be prioritized, not just as an afterthought, but as a strategic enabler. This is why Henderson, Ahmasi and Wilson leaned into the resources available to them as Microsoft BPGI Partners to help scale their businesses and provide exceptional results for clients, as CultureBanx noted during its “Elevating Innovation” session. IT security remains tricky and this is exactly why a company like IntelligIS is hyper-focused on making sure to deliver the best security solutions to its clients. Companies can no longer ignore how poor cloud security hits their bottom line. Recent data shows that data breaches now cost $4.88 million on average in 2024, according to Beamsec. “Educating our clients is key because it doesn’t matter what type of tool you use. It could be multi-factor identification or end-to-end encryption…there are always gaps in the system,” said Wilson, IntelligIS CEO to CultureBanx. Continue reading on Forbes.com
