Drive demand for your offers with solution area campaigns in a box
Take your marketing campaigns further with campaigns in a box (CiaBs), collections of partner-ready, high-quality marketing assets designed to deepen customer engagement, simplify your marketing efforts, and grow revenue. Microsoft offers both new and refreshed campaigns for the following solution areas: Data & AI (Azure), Modern Work, Business Applications, Digital & App Innovation (Azure), Infrastructure (Azure), and Security. Check out the latest CiaBs below and get started today by visiting the Partner Marketing Center, where you’ll find resources such as step-by-step execution guides, customizable nurture tactics, and assets including presentations, e-books, infographics, and more. AI transformation Generate interest in AI adoption among your customers. As AI technology grabs headlines and captures imaginations, use this campaign to illustrate your audience’s unique opportunity to harness the power of AI to deliver value faster. Learn more about the campaign: AI Transformation (formerly Era of AI): Show audiences how to take advantage of the potential of AI to drive business value and showcase the usefulness of Microsoft AI solutions delivered and tailored by your organization. Data & AI (Azure) Our Data & AI campaigns demonstrate how your customers can win customers with AI-enabled differentiation. Show how they can transform their businesses with generative AI, a unified data estate, and solutions like Microsoft Fabric, Microsoft Power BI, and Azure Databricks. Campaigns include: Unify your intelligent data - Banking: Help your banking customers understand how you can help them break down data silos, meet compliance demands, and deliver on rising customer expectations. Innovate with the Azure AI platform: Help your customers understand the potential of generative AI solutions to differentiate themselves in the market—and inspire them to build GenAI solutions with the Azure AI platform. Unify your intelligent data and analytics platform - ENT: Show enterprise audiences how unifying data and analytics on an open foundation can help streamline data transformation and business intelligence. Unify your intelligent data and analytics platform - SMB: Create awareness and urgency for SMBs to adopt Microsoft Fabric as the AI-powered, unified data platform that will suit their analytics needs. Modern Work Our Modern Work campaigns help current and potential customers understand how they can effectively transform their businesses with AI capabilities. Campaigns include: Connect and empower your frontline workers: Empower your customers' frontline workers with smart, AI-enhanced workflows with solutions based on Microsoft Teams and Microsoft 365 Copilot. Use this campaign to show your customers how they can make their frontline workers feel more connected, leading to improved productivity and efficiency. Microsoft 365 Copilot SMB: Increase your audience's understanding of the larger potential of Microsoft 365 Copilot and how AI capabilities can accelerate growth and transform operations. Smart workplace with Teams: Use this campaign to show your customers how to use AI to unlock smarter communication and collaboration with Microsoft Teams and Microsoft 365 Copilot. This campaign demonstrates to customers how you can help them seamlessly integrate meetings, calls, chat, and collaboration to break down silos, gain deeper insights, and focus on the work that matters. Cloud endpoints: Help customers bring virtualized applications to the cloud by providing secure AI-powered productivity and development on any device with Microsoft Intune Suite and Windows in the cloud solutions. Business Applications Nurture interest with audiences ready to modernize and transform their business operations with these BizApps go-to-market resources. Campaigns include: AI-powered customer service: Highlight how AI-powered solutions like Microsoft Dynamics 365 are transforming customer service with more personalized experiences, smarter teamwork, and improved efficiency. Migrate and modernize your ERP with Microsoft Dynamics 365: Position yourself as the right partner to modernize or replace your customers' legacy on-premises ERP systems with a Copilot-powered ERP. Business Central for SMB: Offer customers Microsoft Dynamics 365, a comprehensive business management solution that connects finance, sales, service, and operations teams with a single application to boost productivity and improve decision-making. AI-powered CRM: Help your customers enhance their customer experiences and close more deals with Microsoft 365 Dynamics Sales by making data AI-ready, which empowers them to create effective marketing content with Microsoft 365 Copilot and pass qualified leads on to sales teams. Use this campaign to show audiences how Copilot and AI can supercharge their CRM to increase productivity and efficiency, ultimately leading to better customer outcomes. Modernize at scale with AI and Microsoft Power Platform: This campaign is designed to introduce the business values unlocked with Microsoft Power Platform, show how low-code solutions can accelerate development and drive productivity, and position your company as a valuable asset in the deployment of these solutions. Digital & App Innovation (Azure) Position yourself as the strategic AI partner of choice and empower your customers to grow their businesses by helping them gain agility and build new AI applications faster with intelligent experiences. Campaigns include: Build and modernize AI apps: Help customers building new AI-infused applications and modernizing their application estate take advantage of the Azure AI application platform. Accelerate developer productivity: Help customers reimagine the developer experience with the world’s most-adopted AI-powered platform. Use this campaign to show customers how you can use Microsoft and GitHub tools to help streamline workflows, collaborate better, and deliver intelligent apps faster. Infrastructure (Azure) Help customers tap into the cloud to expand capabilities and boost their return on investment by transforming their digital operations. Campaigns include: Modernize VDI to Azure Virtual Desktop - SMB: Show SMB customers how they can meet the challenges of virtual work with Azure Virtual Desktop and gain flexibility, reliability, and cost-effectiveness. Migrate VMware workloads to Azure: Help customers capitalize on the partnership between VMware and Microsoft so they can migrate VMware workloads to Azure in an efficient and cost-effective manner. Migrate and secure Windows Server and SQL Server and Linux - ENT: Showcase the high return on investment (ROI) of using an adaptive cloud purpose-built for AI workloads, and help customers understand the value of migrating to Azure at their own pace. Modernize SAP on the Microsoft Cloud: Reach SAP customers before the 2027 end-of-support deadline for SAP S/4HANA to show them the importance of having a plan to migrate to the cloud. This campaign also underscores the value of moving to Microsoft Azure in the era of AI. Migrate and secure Windows Server and SQL Server and Linux estate - SMB: Use this campaign to increase understanding of the value gained by migrating from an on-premises environment to a hybrid or cloud environment. Show small and medium-sized businesses that they can grow their business, save money, improve security, and more when they move their workload from Windows Server, SQL Server, and Linux to Microsoft Azure. Security Demonstrate the power of modern security solutions and help customers understand the importance of robust cybersecurity in today’s landscape. Campaigns include: Defend against cybersecurity threats: Increase your audience's understanding of the powerful, AI-driven Microsoft unified security platform, which integrates Microsoft Sentinel, Microsoft Defender XDR, Security Exposure Management, Security Copilot, and Microsoft Threat Intelligence. Data security: Show customers how Microsoft Purview can help fortify data security in a world facing increasing cybersecurity threats. Modernize security operations: Use this campaign to sell Microsoft Sentinel, an industry-leading cloud-native SIEM that can help your customers stay protected and scale their security operations.
August update: What's new in Azure for Partners
News and Announcements We just shared our FY26 partner strategy at MCAPS Start for Partners—and it’s all about what’s next with AI. Catch up on key announcements here. Explore the latest Cloud and AI platforms and Agentic AI partner playbooks which includes key skilling resources, investments, win formulas and more. GPT-5 is now in Azure AI Foundry, offering top-tier reasoning for building intelligent and safe AI apps and agents. Learn more. Serve customers in bandwidth-constrained environments who are building autonomous assistants or embedding AI into real-world workflows, using gpt-oss-20b on Windows AI Foundry. Learn more. Watch The AI Show to hear about the latest announcements, including Observability in Azure AI Foundry, App Templates, and more. This is a show by Seth Juarez for developers and tech experts. Watch now. Your customers can now mirror Azure Databricks Unity Catalog into Fabric. Deeper integration. No clusters. No pipelines. Just insights. Help them get started––learn more here. Dive into our latest blog and research to learn how Azure-native integration, autoscaling, and unified governance make Azure Databricks the best home for your data and AI workloads, and then share the information with your customers as they consider their preferred data platform. Learn more. Incentives and offers We recently announced Azure Accelerate—a unified offering within the Microsoft AI Cloud Partner Program that brings together Azure Migrate and Modernize, Azure Innovate, and Cloud Accelerate Factory––all built upon the foundations of Azure Essentials. Nominate your project today. Dr Migrate is an AI-assisted platform for cloud migration planning, available within Azure Accelerate. Eligible partners can request licenses through Azure Accelerate to run customer environment assessments through Azure Accelerate. Invite a colleague to join the Azure Migrate and Modernize Partner Forum, your source for early access to Azure offerings, product roadmaps, and marketing updates for partners. Learn more. Skilling and Events Visit our skilling hub for the latest training resources to earn designations and specializations. Explore the most recent skilling blog for key skilling-related announcements. If you're a consultant or part of a Microsoft partner's sales or tech pre-sales team looking to drive AI apps and agents, join our virtual 3-day skilling event, Sept 9–11. Hear from Microsoft field and product leaders on sales best practices, product demos, and how to pitch AI CoEs—a key FY26 strategy for driving org-wide AI transformation. Register here. Join us for FabCon25 Europe in Vienna, September 15–18, for workshops, networking with customers, and insights from Microsoft leaders. Don’t miss Partner Day on September 15 to explore Fabric growth strategies and connect with the community. Learn more and buy your ticket here. Heading to VMware Explore Las Vegas? Join our exclusive partner session on August 25 to explore new Azure investments like TCO tools and migration funding. Visit booth #107 to discuss VMware workloads and register early—space is limited (max 2 attendees per organization).—register here. Join us at the Azure Dev Summit, a Microsoft-sponsored event designed for developers, architects, and technology leaders. Explore the latest in Azure, .NET, and Microsoft AI, gain insights from inspiring speakers, and connect with peers driving innovation. Reserve your spot today. SAP Specialization: Partners can now meet SAP Specialization requirements with the new Run SAP on Microsoft Cloudtraining path—aligned to SAP on Azure’s latest capabilities and validated during audits. This streamlined option simplifies the journey to specialization. Go-To-Market Take your marketing strategy to the next level with pre-designed campaigns, resources, and ready-to-go assets. Learn more. Drive success in building AI apps and agents with a comprehensive set of sales tools and marketing resources, including Microsoft pitch decks, guides, solution accelerators, demos, and more! Access them here. Unify your data platform to help your customers implement a data strategy that is fit for the era of AI, including customizable pitch decks and other go-to-market resources to help you succeed. Find it all here. Differentiate your expertise to customers with Solutions Partner designations and specializations. Introducing SAP Business Suite: Unlock mid-market growth by partnering with Microsoft and SAP. Lead with AI Innovation and leverage SAP Cloud ERP, GROW and RISE journeys, to deliver scalable cloud services, spark strategic cloud conversations, and access exclusive incentives, GTM resources, and tools to accelerate success. Access resources here. Customer success Discover how Microsoft can transform your sales strategy. Explore real AI case studies and customer success stories showing how businesses, NGOs and individuals leverage AI to transform their business. Follow the tag Azure news to stay updated on monthly Azure partner news.GPT-5 in Azure AI Foundry: The future of AI apps and agents starts here
OpenAI’s GPT-5 is available today in Azure AI Foundry. GPT-5 adds advanced capabilities to support agentic workflows, complex code synthesis, and safer, more flexible integrations. Ideal for: Unified reasoning + chat for end-to-end problem solving Agentic task mastery with multi-step tool use and auditable decisions, Frontier coding with minimal prompting Developer controls for depth, speed, verbosity Free-form function calling (no rigid JSON schemas) Safer completions for sensitive prompts Learn more here!Simplify AKS observability with Azure Native New Relic Service
An Azure Native path to New Relic Intelligent Observability for AKS AKS environments are dynamic by design. Applications can span clusters, namespaces, nodes, pods, and containers, while workloads scale and change continuously. Obtaining consistent visibility often requires platform teams to deploy and maintain monitoring components separately on every cluster. Azure Native New Relic Service simplifies this process by integrating New Relic onboarding and management into Azure. Customers can already use the service to: Create a new New Relic account or link an existing account from Azure. Configure the forwarding of Azure platform metrics and logs to New Relic. View the monitoring status of Azure resources. Consolidate procurement and eligible New Relic charges through Azure Marketplace. Monitor multiple Azure subscriptions through a single New Relic resource. With AKS extension support, customers can now extend this native management experience to their Kubernetes clusters. Install the New Relic integration from the Azure portal The new experience follows the same simple model used by Azure Native integrations for other compute resources. From an Azure Native New Relic Service resource, customers can navigate to New Relic account config > Azure Kubernetes Services, select an eligible AKS cluster, and choose Install Extension. Azure then deploys the New Relic Kubernetes integration by using the AKS cluster extensions framework. After deployment completes, the portal displays the installation status for the cluster. Customers can return to the same experience to review the status or select Uninstall Extension when monitoring is no longer required. AKS cluster extensions provide an Azure Resource Manager-based approach for installing and managing services on AKS. This gives customers a consistent Azure control plane experience for deployment and lifecycle operations instead of requiring a separate, manual Helm installation for each cluster. Gain deeper visibility into Kubernetes workloads The extension deploys the New Relic Kubernetes integration to the selected AKS cluster. The integration provides visibility across Kubernetes infrastructure and workloads, including cluster, node, namespace, deployment, pod, and container health and performance. Depending on the enabled New Relic configuration, customers can also bring together Kubernetes events, logs, and Prometheus-formatted metrics with application and Azure platform telemetry in New Relic. This helps application, platform, and site reliability engineering teams investigate issues across the stack without stitching together disconnected views. Teams can use New Relic to: Understand resource consumption and health across clusters, nodes, pods, and containers. Identify unhealthy workloads, container restarts, and capacity constraints. Correlate Kubernetes infrastructure signals with application performance data. Explore Kubernetes entities and relationships through New Relic's cluster experience. Create dashboards, alerts, and operational workflows using telemetry from Azure and AKS. The result is a more direct path from detecting an issue to understanding its impact on applications and users. Reduce operational toil with unified telemetry For organizations operating multiple AKS clusters, consistency is as important as visibility. Manual installation can lead to configuration drift, missed clusters, and additional work whenever monitoring components need to be changed. The Azure Native New Relic Service experience helps address these challenges by providing: Simplified onboarding: Install the integration from the Azure portal without building a separate deployment workflow. Centralized visibility: Review AKS extension status alongside other Azure resources connected to New Relic. Azure governance alignment: Use Azure Resource Manager and Azure role-based access control as part of the management experience. Lifecycle management: Install or remove the extension through a consistent Azure workflow. Unified, full-stack observability: Connect AKS telemetry with application, infrastructure, log, and Azure platform data in New Relic. This experience is particularly useful for platform teams that want to make observability available as a standardized service while allowing development teams to use New Relic for troubleshooting and performance optimization. Get started To begin monitoring AKS with Azure Native New Relic Service: Either browse to the Marketplace offer listing or in the Azure portal, create an Azure Native New Relic Service resource. Go to New Relic account config > Azure Kubernetes Services. Select the AKS cluster that you want to monitor. Select Install Extension and then confirm the installation. After the status changes to Installed, open New Relic to explore your Kubernetes data and configure the dashboards and alerts appropriate for your environment. If you face any technical challenges do raise a support ticket and share your feedback.Keep pace with the latest in AI!
Check out our fresh new video series, where leaders from Microsoft show their creative side as they share the latest updates in AI, in a manner that's both educative and fun! Watch the videos, share them with your teams, and bookmark aka.ms/AIOnTheGo to stay updated!Partner Blog | What's new for Azure partner-led offerings: ISV Success and specialization updates
As a partner-first company, Microsoft is dedicated to investing in partner success and creating new opportunities to drive business and AI transformation. In this blog post, we'll share what's new for Azure Migrate and Modernize and Azure Innovate as of January 1, 2025—including expanded AI benefits and incentives with ISV Success, updates to specializations, and the growing Azure Essentials momentum. Throughout the year, you can find key updates here on the partner blog as new scenarios and workloads are added. Overview of Azure partner-led offerings Azure partner-led offerings—which include Azure Innovate and Azure Migrate and Modernize—are built to work together to simplify the adoption of Azure. With comprehensive resources, extensive coverage across scenarios, and tailored incentives in one easy-to-navigate hub, accredited partners can access these offerings to better support customers from migration to innovation. To underpin these offerings, Azure Essentials equips partners with foundational guidance, best practices, and dedicated skilling to help you elevate security, reliability, and ongoing performance for cloud and AI workloads. What's new effective January 2025 Continue reading full blog hereThe latest Azure AI Foundry innovations help you differentiate your business
Discover how you can push the envelope of innovation for your customers with the latest in Azure AI Foundry. Combine Microsoft Fabric and Azure AI Foundry's capabilities to create custom AI agents with domain expertise Ensure consistent AI performance for your customers with PTU Spillover Automate workflows to reshape business processes with the Responses API and Computer-Using Agent (CUA) Improve AI project efficiency with NVIDIA NIM Microservices and AgentIQ Toolkit Explore how accessibility and inclusivity are integrated into AI development. Plus, don't miss the new MIT Technology Review Insights Report on AI customization. Check out the full blog post to dive deeper into these exciting updates and see how they can benefit your business!
Dell PowerScale for Azure is now Generally Available
We're excited to announce that Dell PowerScale for Azure – Dell managed is now Generally Available (GA). Following a successful Public Preview announced at Ignite, PowerScale for Azure is now production-ready for enterprise workloads. Co-developed with Dell as an Azure Native Integration, this fully managed service brings Dell's proven scale-out NAS technology and the PowerScale OneFS operating system directly into Azure — delivering the performance and scale enterprises expect with the simplicity of Azure-native provisioning, management, and billing. The solution is purpose-built for modern, data-intensive workloads such as AI/ML pipelines, media & entertainment, electronic design automation (EDA), high-performance computing, backup & recovery, and enterprise content management. Product highlights Dell-Managed Service: A streamlined experience where Dell handles deployment, monitoring, maintenance, and upgrades — freeing IT teams to focus on higher-value initiatives. Azure-Native Experience: Provision, manage, and monitor PowerScale directly from the Azure portal, with full Azure Resource Manager (ARM) integration and unified billing on your monthly Azure invoice. Enterprise-Grade Durability: Data is distributed across multiple nodes within the cluster for high durability and fault tolerance. Advanced Protection: Space-efficient erasure coding plus SyncIQ asynchronous replication across sites keep data available even during outages. Secure Private Access: Integrates into your Azure Virtual Network (VNet) via VNet Injection, with data encrypted at rest using Microsoft-managed keys. Massive scale & multi-protocol: Up to 8.4PB in a single namespace with simultaneous NFS, SMB, and S3 support, powered by custom PMEM-enabled compute SKUs engineered for Dell Consider a large health system running PACS (Picture Archiving and Communication System) imaging archives, Electronic Health Record (EHR) data pipelines, and AI/ML diagnostic workloads on an on-premises Dell PowerScale cluster. As PACS volumes grow alongside demand for AI-driven diagnostics, the team wants to scale into Azure for GPU-accelerated model training without re-architecting their environment. With Dell PowerScale for Azure, they can provision the fully managed service directly from the Azure portal, giving clinicians, researchers, and applications low-latency multi-protocol access to the same global namespace across NFS, SMB, and S3. Since Dell handles deployment, monitoring, and upgrades, IT teams stay focused on patient outcomes rather than infrastructure, while enterprise-grade durability and encryption at rest help protect sensitive patient data. Availability Dell PowerScale for Azure is generally available through the Azure Marketplace and Azure portal (search for Dell PowerScale for Azure – Dell managed). GA is rolling out in waves, starting with US East, with additional regions coming online shortly. Get started Azure Marketplace: Dell PowerScale for Azure – Dell managed Microsoft Learn: Dell PowerScale – Azure Native Integrations Solution Brief: Dell PowerScale for Microsoft Azure
