SharePoint Publish: The next steps for Viva Amplify and centralized corporate communications
By: Sarah Mathurin and Kripal Kavi Corporate communicators need more than a place to publish updates. They need a connected workspace to create compelling content, plan campaigns, reach employees across channels, and measure impact. That is the foundation of the new Publish experience in SharePoint. With Publish, communicators don’t have to remember another destination, they get a unified place to create, distribute, and measure communications without leaving the platform where their organizational news already lives. Publish serves as the primary hub for communicators and content creators in SharePoint, bringing pages, news, Amplify content, campaigns, templates, analytics, and publishing workflows into a single modern interface, all powered by AI. Our goal is to help communicators deliver the right message to the right audience at the right time. Site campaigns are one way we’re bringing that vision into the everyday SharePoint publishing workflow. Learn more about Publish Getting started with Publish in SharePoint | Microsoft Support What's new: Site Campaigns Today we’re introducing Site campaigns in SharePoint, a new capability that brings campaign management closer to where SharePoint news is created and published. Site campaigns are built directly into your SharePoint site. You can create a site campaign from the Publish experience in SharePoint or inside an existing or new SharePoint site by navigating to the ‘site settings’ menu. Note: For more information on campaigns in SharePoint, click here: Manage campaigns in SharePoint | Microsoft Support Once a site campaign is created, corporate communicators can: Centralize news content: Create and group related SharePoint news posts into a campaign on your SharePoint site. Distribute across channels: Publish to SharePoint, Outlook, Viva Engage, and Teams in one workflow. Track campaign performance: View aggregated analytics across all channels in one place, providing the same visibility you’d expect from the Amplify app. Build on SharePoint's foundation: Because site campaigns are native to SharePoint, communicators and organizations automatically benefit from SharePoint’s existing governance, permissions, co-authoring, and content management capabilities. Site campaigns are available for all SharePoint and Amplify users. Campaigns: Viva Amplify app vs. Amplify in SharePoint To help your organization navigate this evolution, here is how the capabilities compare across both experiences. Both app campaigns and site campaigns are surfaced in SharePoint Publish for easy access. Amplify publications appear alongside news posts labeled as coming from an Amplify campaign and both campaign types appear together in the campaigns section. Feature Viva Amplify App Campaigns Site Campaigns in SharePoint Structure & Hosting Built on dedicated campaign sites. Groups cross-channel publications together for centralized analytics tracking. Lives within a SharePoint site, grouping related news posts for cross-channel publishing and aggregated analytics Publishing Enables publishing across SharePoint, Viva Engage (up to 5 communities), Teams and Outlook. Enables publishing across SharePoint, Viva Engage (cross-post only), Outlook, Teams* *With Viva license Customization per channel Supports channel-specific content customization, allowing users to tailor content separately for Viva Engage, SharePoint, Outlook, or Teams. Does not support channel-specific content customization across SharePoint, Viva Engage, Teams, and Outlook. Approvals Amplify app approvals work with Teams Approvals and let you publish automatically, on a schedule, or manually after approval Site-level approvals can be applied across SharePoint news posts hosted in a site campaign, with Power Automate supporting customizable workflows. Scheduling Schedule any publication created on a campaign site to go live at a future date and time, without additional site setup Schedule pages and news post to publish at a future date and time, once enabled at the site level. Membership & Permissions Campaign-level roles include Owners, Editors, and Approvers; there is no read-only role. Managed broadly at the site level. Site owners/members inherit full site campaign access, while site visitors or readers can view published news. Strategic Planning Includes a Campaign Brief for defining goals, objectives, and key messages that remain visible while drafting. No standalone Campaign Brief; site campaigns focus on multi-channel distribution and analytics. Creation control IT administrators can manage global creation permissions to control who can create campaigns in the organization. Campaign creation follows SharePoint site permissions; site members and owners can create site campaigns. Analytics Supports cross-channel campaign analytics for Outlook, Teams, SharePoint and Engage. Supports cross-channel campaign analytics for Outlook, Teams, SharePoint and Engage. Note: Amplify app campaigns and SharePoint site campaigns are not interchangeable. SharePoint news posts can only be associated with SharePoint site campaigns; Amplify app publications can only be associated with Amplify app campaigns. Editing per channel is not available in Amplify from SharePoint & site campaigns. What's coming soon: Cross-post to Viva Engage SharePoint helps communicators create rich, engaging stories, announcements or news posts for their organizations. Viva Engage helps those stories travel through the communities and conversations where people connect every day. With cross-posting from SharePoint to Viva Engage, authors can bring these experiences together: one post, one conversation. The new experience lets you distribute a SharePoint news post to a Viva Engage storyline or community. Readers can open the complete news post in full fidelity from Engage, while comments, replies, and reactions made in SharePoint or across Engage surfaces (mobile, web, Outlook, Teams) remain synchronized as one conversation. Learn more here: Cross-post SharePoint News to Viva Engage | Microsoft Support Distributing to Engage: Viva Amplify app vs. Amplify in SharePoint Feature Viva Amplify App Amplify in SharePoint Destinations Share to multiple (5) Engage destinations. Each Engage post has its own separate conversation. Share to only one Engage destination. The SharePoint news post and the Engage post share one conversation. Editing Authors can edit the post directly in Engage. Authors edit the SharePoint news post, and changes sync to Engage automatically. Posts can't be edited in Engage. Media attachments Shown at the end of the Engage thread. Not shown at the end of the Engage thread. Readers can select 'view news post' to see all content, including media. Analytics Thread created is classified as 'Article' type Thread created is classified as 'SharePoint News' type What does it mean for Viva Amplify customers? The Viva Amplify app will continue to be available, allowing organizations to maintain their existing workflows without interruption. There are no changes to our licensing model. At the same time, we’re bringing Amplify capabilities directly into SharePoint Publish, making it easier for creators to access distribution and analytics within their existing SharePoint workflows. We’ve already integrated Amplify distribution and analytics features into native SharePoint experiences, and over time, we’ll continue bringing more Amplify capabilities into this unified experience. This update is not a replacement for the Viva Amplify app. Rather, it gives customers more choice in how they access Amplify capabilities while establishing SharePoint as the direction for future corporate communications investments. We encourage customers to become familiar with and use Amplify in SharePoint whenever possible. Together with AI-powered experiences such as Copilot in SharePoint, this evolution gives corporate communicators a more integrated way to create and manage campaigns, streamline workflows, distribute content, and understand performance across Microsoft 365. Appendix Learn more Introducing SharePoint News and Viva Engage cross-posting SharePoint Showcase Copilot in SharePoin
