Accelerating sales cycle for faster deal closure with mixed reality
To stand apart from their competition, the Tinsley Equipment team wanted to provide their customers with a real-time quote for the equipment under consideration. Moving on from traditional simulation techniques, Softweb Solutions' AR product visualization solution enhances the sales experience by offering an immersive 360-degree perspective of the subject or the equipment.UCL IXN FHIR Using Augmented Reality to Humanize Healthcare settings
My answer in this context was a more humanized and reality-based experience. We all know how frustrating it can be to be in a consultation and trying to explain something to a doctor or nurse who is immersed in a screen – it breaks the human to human connection that is so important in a patient-clinician interaction. From the clinician’s point of view, facing away from their patient towards their screen, being unable to look them in the eye, is not ideal either, and might lead them to miss crucial diagnostic information due to being distracted or frustrated with technology. For me, this is the true potential advantage of AR - it doesn’t have to draw the user away from the real world – in fact, it should draw them into it.
