How do you demonstrate the value of Yammer/communities to new hires or interns?
Dogs at Microsoft – a way to connect and engage that would have been difficult for them to connect otherwise, build connections, employee engagement
Organic communities are important and can evolve from a community to a full-blown D&I program.
How do you include Yammer during onboarding? Where naturally a lot of new employees and lots of questions are intersecting?
Home Depot – History community, Ask the Archivist, who isvery active within this community
Including Yammer in onboarding and orientation and people will funnel questions to Yammer, which has been part of the orientation since day one
Share “soft places to land” in Yammer like cats, dogs, food, travel communities – naturally gravitate towards those places
Want to know people beyond just their aprons
Important to make sure the balance of work and interests, builds direct connection in case you have questions about inventory, product, customers etc.
New hires seek Yammer for Employee benefits and discounts
Finding something that leaders could use as a proxy for networks – leaders posting about the dogs, they must care about something, find that, for example it might not be about dogs, but it could be music – anything that becomes humanizing
“IF it was my money” – Created a campaign and people contributed, even on day one about finding waste to save the company money.
Do you use influencers in your organization at all? How can you find the influencers?
NRMA story about using the largest celebration of Mardi Gras, celebrate the event, strong beliefs to champions for a cause, there were people who hadn’t ever posted on Yammer before, freedom to get involved, not directly related to work, and yet they saw people come across all levels of the organization, formed a committee and community to create change for the organization, everyone could contribute from wherever they were, physically and digitally
If you hit the right topic and you make it OK to engage, you’ll surface the influencers
What kind of gamification or badging can help to encourage people?
Intrinsic motivation - good old fashion human interaction, like when you get your questions answered and you can help answer questions
Expectation to be gratified for something specific, and end up being gratified, reward loop, unexpected results, the more likely they are to re-engage with the community
People are competitive, people move from one persona to the another based on level on interactions
Gamification could help to find influencers easier
But with our own natural biases, we pay different attention to different levels of the organization, your perception on the interactions could be different or swayed
Must be careful on what qualifies people on a leaderboard
If you can level up based on activity, people may try and “game” the system