Hi DonSCampbell - for me - the key drivers behind starting with OKRs were:

-Ensure clarity of mission across the company

-Help each team member be laser focused on the right things

-Create a way to quickly see if everything is on course at each level

Everyone is busy with multiple elements to their role and I see OKRs as a way to help clarify what is important and why. They help make sure the right teams are focusing on the right elements - sometimes you find sales doing a bit of marketing for example (or vice versa)...OKRs help keep teams focused where they should be. They also help identify areas where roles aren't fully defined and so can add further clarity to the org.

Hi DonSCampbell,

the main driver was a way to visualize our company goals but also help the people to understand the why behind the daily work and how they can help the company, colleagues and themselves on a daily bases.