With over twenty years of experience in big data and analytics across security, information retrieval, personalization, recommendations and user understanding, today Uri leads the Azure Data Explorer product team. Uri is drawn to projects with disruption potential from inception to impact. Prior to his current role, Uri led the Cortana personalization product team creating platforms and experiences for user understanding, user privacy and personalization, the Microsoft Windows app stores and ad networks, with more distant past roles with the ForeFront Security suite and Office SharePoint.