Out of the box the portal header says ‘SMPortal’ like this:
That’s not something that you want to present to end users obviously. Fortunately this is super easy to customize since this is just basic SharePoint site customization.
To change this make sure you are accessing the site as a SharePoint site administrator. Just above where it says SMPortal there is a drop down labeled ‘Site Actions’.
Pull down that menu by clicking on it:
And click on Site Settings.
That will take you to a page that looks like this:
On the middle column there under the Look and Feel section click the ‘Title, description, and icon’ link.
That will take you to a page that looks like this:
You can change the title and the URL path here. You probably don’t want your URL to have SMPortal in it either. In the example above I changed the title to Contoso Electronics and the URL to /ServiceDesk. You can also specify a graphic file that will show up in the header area.
After clicking OK my site now looks like this:
Notice the URL too!
There are lots of customizations you can make to the portal just using standard SharePoint functionality. Just experiment by clicking around in Site Settings and try out some things!