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Aug 14 2024, 07:00 AM - 09:30 AM (PDT)
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New Blog | Evolve your CIAM strategy with External ID


By Ankur Patel


Last month we announced the general availability of our next generation customer identity and access management solution, Microsoft Entra External ID. External ID makes Customer Identity & Access Management (CIAM) secure and simple by enabling you to:  


  • Secure all external identities: Managing several disparate solutions can overcomplicate your security strategy. By adopting External ID as your CIAM solution, you can secure all identity types within your Microsoft Entra admin center, safeguarding all external identities with industry-leading security, including our own conditional access engine, verifiable credentials, and built-in identity governance.  
  • Create frictionless user experiences: The rise of fraud, GenAI, and identity attacks has increased end-user fear when it comes to security risks online. With External ID, you can build frictionless, branded, user centric interfaces into your web and mobile applications to increase brand awareness, build user trust and drive user engagement. Check out an example in the WoodGrove Groceries demo! 
  • Streamline secure collaboration: Collaborating with external users and ensuring they have the right access at the right time is complex. Simplify collaboration by inviting business guests with External ID and defining what internal resources they can access across SharePoint, Teams, and OneDrive.  
  • Accelerate the development of secure applications: Integrating robust and extensive user flows into apps can take developers months. Shorten development time to minutes by leveraging External ID’s rich set of APIs, SDKs, and integrations with developer tools, such as Visual Studio Code, to build secure and branded identity experiences into external-facing web and mobile apps. 
  • Best in class value at scale: Managing several security stacks can be costly. External ID brings innovative CIAM features at a cost-effective value for any growing customer without compromising on scalable, end-to-end security. For example, this approach helps us bring best-in-class identity verification like Face Check with Verified ID to reduce help desk costs for combatting fraud. Learn more about External ID pricing here. 




Our goal is to provide best in class protection from bot attacks, sign in and signup fraud and ability to audit every step of external user’s journeys


Read the full post here: Evolve your CIAM strategy with External ID

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