Every so often, a question comes up for us that are running this blog: how do you do it? What is the process that you follow for your blog posts? Where do you get ideas from? Recently - as part of the INTERACT2008 conference, I had a chance to present on this subject to Exchange/UC bloggers. I then made a mental note that we should talk about this on the blog too. After all - there is nothing top secret here and I believe you (our readers) might enjoy it. So let's get started: Where do we get ideas from? Ideas for blog posts fall into several categories (listed below). The subjects that we post about are also quite influenced by our release cycles. For example - just before we have a major release (like Exchange 2007 or SP1) you can fully expect that we'll be talking about that major release a lot. We do this because we are trying to make you comfortable with the technology and also to provide the information you need so that when the product is released, you have extra resources that are easy to find. I have tried to put the overall idea sources categories in the order of "how many" we get from which source. As explained above, that can vary heavily:
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