As announced via the Microsoft Advertising blog, mixed campaigns are now available to all Dynamic Search Ads customers in Microsoft Advertising.
Mixed campaigns are Search campaigns that can include both standard ad groups (with text ads, responsive search ads, and keywords) and dynamic ad groups (with dynamic search ads and auto targets).
Coming soon, campaigns that only support dynamic search ads will be converted to search campaigns. Here are the key dates that you need to know about.
January 8th
As of January 8th, mixed campaigns are supported in all markets where Dynamic search ads are available.
- Dynamic search ads campaign creation is no longer allowed in the Microsoft Advertising UI. Campaigns that only support dynamic search ads can still be viewed and edited.
- There are no changes to the Bing Ads API. All add, edit, and read operations still work without interruption.
- There are no changes to Microsoft Advertising Editor. All add, edit, and read operations still work without interruption.
May 2021
In the first week of May, Bing Ads API and Microsoft Advertising Editor clients will no longer be allowed to add new campaigns with the DynamicSearchAds campaign type. You can still edit and read Dynamic search ads campaigns.
Shortly after the campaign creation calls began to fail, we will convert all dynamic search ads campaigns to search campaigns. The campaign type will be updated from DynamicSearchAds to Search. We anticipate that it could take a couple of weeks to convert DSA campaigns to search campaigns across all accounts.
As always please feel free to contact support or post a question in the Microsoft Advertising developer Q&A forum.
