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Microsoft

As announced via the Microsoft Advertising blog, the accelerated budget type is being deprecated for all ad campaign types except audience campaigns. Prior to November 1st, 2019 the budget types for shared and unshared budgets for all campaign types are configurable by advertisers. Please note the following changes that we'll roll out respectively on November 1st, 2019 and during Q1 calendar year 2020. You'll want to ensure that your application is updated to reflect the same. 

 

November 1st, 2019

 

Starting on November 1st, 2019 the budget type for shared and unshared budgets is no longer configurable by advertisers for DynamicSearchAds, Shopping, and Search campaigns. You can continue to get and set DailyBudgetAccelerated for these campaign types, although it will not have an effect on budget delivery.

 

For DynamicSearchAds, Shopping, and Search campaigns regardless of the budget type that you set (whether DailyBudgetAccelerated or DailyBudgetStandard), Microsoft Advertising will deliver as DailyBudgetStandard. This will help advertisers spend for optimized performance based on products/services targeted by the campaign and the availability of corresponding user searches during the day.

 

There are no budget delivery changes planned at this time for Audience campaigns, including no changes to the original definition of DailyBudgetStandard. For Audience campaigns, DailyBudgetStandard will continue to distribute ad impressions for your campaign across the entire month, and optimizes your budget to show your ads evenly throughout each day.

 

If a budget is shared with different campaign types, its usage and delivery will vary for each campaign type. For example, if an accelerated budget is shared with both Audience and Search campaigns, the DailyBudgetAccelerated budget type setting will remain in effect for the Audience campaign while the Search campaign budget delivery will be optimized by Microsoft Advertising as described above.

 

Q1 calendar year 2020

 

Starting in Q1 calendar year 2020 the budget type for shared and unshared budgets will be read-only for all DynamicSearchAds, Shopping, and Search campaigns, and any budget type value that you attempt to set will be ignored without returning an error. The budget type data will be migrated and the API will return DailyBudgetStandard for DynamicSearchAds, Shopping, and Search campaigns, as well as for all shared budgets.

 

The budget type data is not migrated for Audience campaign level budgets. However, the budget delivery might change as described above if the Audience campaign uses a shared budget.

 

As always please feel free to contact support or post a question in the Bing Ads API developer forum.