Bing Ads SDK Release V13.0.21

[rtgaritta]

We are pleased to announce the following new features, improvements, and bug fixes in the Bing Ads SDK Release V13.0.21. 

Logo extensions

Logo extensions are an ad extension type that allows you to provide a logo and a business name to serve alongside your ads. This is a great way to make it clear to potential customers which links belong to you. 

Benefits:  

• Promote your brand, allowing it to stand out from the competition by displaying eye-catching logos in ads. 

• Build brand recognition to drive more clicks and conversions on your website. 

• Serve on Bing across PC, tablet, and mobile devices and can appear with other ad extensions. 
  
  

New API interfaces 

• Campaign Management API: Asset Group Search Theme: AssetGroupSearchTheme. Impression Based Remarketing List: ImpressionBasedRemarketingList, ImpressionBasedEntityType. Logo Ad Extension: LogoAdExtension. 

• Reporting API: AssetPerformanceReportColumn, AssetPerformanceReportRequest. 

Bulk service 

• Support for adding and updating goals: App Install Goal Record, Campaign Conversion Goal Record, Duration Goal Record, Event Goal Record, In Store Transaction Goal Record, In Store Visit Goal Record, Offline Conversion Goal Record, Pages Viewed Per Visit Goal Record, Product Goal Record, URL Goal Record. 

• Support for new audience type Impression Based Remarketing List: Impression Based Remarketing List Record, Campaign Impression Based Remarketing List Association Record, Campaign Negative Impression Based Remarketing List Association Record, Ad Group Impression Based Remarketing List Association Record, Ad Group Negative Impression Based Remarketing List Association Record. 

• Add bulk mapping for TargetCostPerSale. 

• Add bulk mappings for AutoBidding, BulkSeasonalityAdjustment and BulkDataExclusion.