We've talked to many customers since Azure was released nearly eight years ago. Back then, Azure had only a few services. Now it's grown tremendously and keeps expanding. Cloud computing itself also has evolved to embrace customer demands. For example, most consumer-facing apps require a much faster velocity of updates than before, to differentiate them from competitors. That’s part of the reason why new architecture styles such as microservices are gaining traction today.
Container-based and serverless workloads are becoming de facto. We see all of these new services and industry trends as a great opportunity, but at the same time, they can be a source of confusion for customers.