Today, I’m delighted to announce the general availability of the Identity Experience Framework and custom policy support in Azure Active Directory B2C! Now you have the ability to use the Identity Experience Framework as your identity orchestration platform—so you can craft your own identity journeys that interoperate with multiple identity providers and data sources.
Today’s release of custom policies in Azure Active Directory B2C gives you the ultimate flexibility. You can now create your own UX patterns, so you can deliver on highly tailored requirements unique to your apps, your user base, and your cross-organization relationships. For those already experienced with Azure AD B2C, read Get started with custom policies in Azure Active Directory B2C.
Azure Active Directory B2C pre-designed user flows are being used by tens of thousands of customers to provide fully branded experiences to sign-in to apps and secure APIs using standard sign-in, sign-up, password reset, and profile edit UX patterns.
Sign up for our webinar on April 18th: Connect more effectively with customers using Azure Active Directory B2C.
Already helping millions of customers and citizens
Hundreds of early adopters (e.g. developers, identity experts, and systems integrators), serving millions of customer and citizens, are already using Azure AD B2C to enable their digital transformations.
Here are just a few examples of the services our customers have live today:
Features included in the release
To achieve this flexibility, we call this Microsoft-patented technology the Identity Experience Framework. Here’s a summary of the generally available features included in the release of the Identity Experience Framework:
For more information, see the Azure Active Directory B2C custom policy release notes.
The fastest way to get started is to gain working knowledge of our powerful built-in experiences in Azure AD B2C user flows. Then, with the same users, tenants, and subscriptions, you can layer-in custom policies for the scenarios that need them. Read Get started with custom policies in Azure Active Directory B2C for more information.
A step-by-step tutorial, as well as a series of white papers introducing custom policies and the Identity Experience Framework, can be found in our Solutions and Training for Azure Active Directory B2C page.
For the Identity Experts out there, Kim Cameron, distinguished engineer, has talked at length about the concepts of Identity Trust Frameworks and covers the topic in the video, Kim Cameron Keynote speech at OIX UK Economics of Identity. The concepts are standardized by the Open Identity Exchange. You can read their most recent white paper, Trust Frameworks for Identity Systems.
We always love to hear your feedback and suggestions, and we look forward to hearing from you! Let us know what you think in the comments below or email the team at firstname.lastname@example.org.
Alex Simons (@Alex_A_Simons )
Corporate VP of Program Management
Microsoft Identity Division
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