Join Host Heather Cook for our Monthly Microsoft Global Community Initiative (#MGCI) General session – and we'd love for you to join the conversation! All are welcome! 

 

Agenda:

• MGCI Program updates
• Subcommittee updates from MGCI Board Members
• Topic: Building Sponsorship That Actually Works for Your Community Day Event

Host: Heather Cook, Principal PM, Microsoft Customer Advocacy Group, Microsoft

Guest Speaker: Stacy Burris, Event Strategy Consultant, JSB Events

 

If you've ever wondered why sponsors don't renew or why it's so hard to attract new ones, this one's for you.

The problem usually isn't your event. It's the sponsorship product you're selling.

Stacy Burris has been a producer (ran SPTechCon and other Microsoft-ecosystem events), a sponsor (led event marketing at AvePoint), AND a consultant. She knows what it looks like from every seat at the table and she's sharing the playbook!

Don't miss this!

What you'll take away:

✅ Why your practitioners ARE your most valuable audience asset (even if they're not the decision-maker)

✅ How to replace tired Gold/Silver/Bronze tiers with opportunities sponsors actually want

✅ The 3 questions that separate the right sponsors from the ones who ghost you at renewal 

✅ The one-pager that gets you next year's check before the event is even over

 

📅 June 16⏰ 8:10 AM PT

https://aka.ms/MGCIMtgAM

 

Bring your ideas too! Let’s share, learn, and capture best practices for producing events.

 

Sign up to receive our newsletter and reminders for our meetings: https://aka.ms/MGCISignUP 

Learn about the Microsoft Global Community Initiative: https://aka.ms/MGCI  

 

Post-event all meetings are available on demand.

Microsoft Community Learning YouTube channel: https://aka.ms/community/learning