Share Stream video with external users

Stream Community, It would be great to collect more requirements from anyone who would like to share public external videos..
What types of scenarios, controls and settings would you want to see support for on Public Videos? 

How would you share the public videos mostly?  Via links, email, or direct embed into your web sites?  Are you targeting marketing videos, or publishing to your external web CMS?  Do you need integration with an existing web CMS or Azure App services hosted web site?

What are your needs for authentication or encryptoin on the external videos?

Please add thoughts, use case scenarios, and ideas to our Ideas thread on External Videos - https://powerusers.microsoft.com/t5/Stream-Ideas/Public-videos/idi-p/4139