SQL Report Server URL Access

I am using the SQL Report server URL to access the report which I created using SSRS.

When I run the URL, it prompt me to enter username and password of the Window Server where the SQL Report Server is residing. Is it possible to bypass the prompt or embedding the username and password into the url

Report URL as below
https://serverIP/ReportServer/Pages/ReportViewer.aspx?%2fIALM%20Reports/ALM%20Team%20Effort%20Time%20Lapse&rs:Command=Render

Report URL with username and password like
https://serverIP/ReportServer/Pages/ReportViewer.aspx?%2fIALM%20Reports/ALM%20Team%20Effort%20Time%20Lapse&rs:Command=Render&username=abcdef&password=password