Error Locating Server/Instance Specified - Tried everything I can find

Hello SQL experts,

I am sort of at my wits end at this point and was hoping someone from the community could help me, I have referenced several discussions on this community and still have not found a solution that worked for my situation.

I am trying to set up a automatic backup solution for a SQL Express Server so I can't use the SQL Agent to schedule a backup. Below is a batch script for sqlcmd I am trying to use to create the backup and as soon as I have it working, I plan on scheduling it as a task that will be executed weekly. I have also included the SQL query that works just fine when run from inside SSMS and creates the backup as expected. 

Batch file script:

Echo off
REM ================================================================
REM BackupDatabase.bat
REM ================================================================

REM --- Configuration ---
SET SERVER_NAME=.\FTVIEWX64_SRSS
SET USER_NAME=xxxxxx
SET PASSWORD=xxxxxx
SET SQL_SCRIPT=C:\Users\Public\Documents\xxxx_BackupDatabase.sql

REM --- display timestamp ---
echo [%date% %time%] Starting database backup...

REM --- Run SQLCMD ---
sqlcmd -S %SERVER_NAME% -U %USER_NAME% -P %PASSWORD% -i "%SQL_SCRIPT%"

IF %ERRORLEVEL% EQU 0 (
    echo [%date% %time%] Backup completed successfully.
) ELSE (
    echo [%date% %time%] Backup FAILED! Error code: %ERRORLEVEL%
)

pause

SQL Query being used:

-- BackupDatabase.sql
DECLARE @BackupFileName NVARCHAR(255);
SET @BackupFileName = N'D:\SQLdbBackup\XXXX_' 
                      + CONVERT(VARCHAR(8), GETDATE(), 112) 
                      + N'.bak';

BACKUP DATABASE XXXX
TO DISK = @BackupFileName
WITH NOFORMAT, NOINIT,
     NAME = N'Full Backup of XXXX',
     SKIP, NOREWIND, NOUNLOAD, STATS = 10;
GO

When I run the batch file I get this in the sqlcmd window as an error code:

The necessary services all seem to be running fine as you can see below:

The sqlcmd version is as follows:

SQL server version is as follows:

Connections for the server are configured as follows:

Any and all help would be greatly appreciated so I can resolve the issue and get regular backups scheduled for this server.

Thanks and Kind Regards,

Dan