What's new with event sponsors?

Are there new sponsors / companies in the Community Days community looking for events to engage with? 

Are event producers doing anything new and interesting at events to engage with or give opportunities to sponsors? 

Do sponsors have suggestions on new ways to engage with event attendees? 

Has anyone had success with companies looking to hire as event sponsors? For example, typical event sponsors are service or product providers. I'm wondering if local companies looking for M365 (for example) experts, admins, developers, etc. have had success as event sponsors. Sponsorship levels to have a table and presence at an event are usually much lower than referral or head-hunter fees... (Maybe this is a separate thread...) 

https://communitydays.org/event/2026-09-18/m365-twin-cities is getting ready to launch its Call for Sponsors. We're always looking for new and engaging ways to benefit both sponsors and attendees!  
What have you found worked for your event? Or what (as a sponsor) was a great experience at an event? 

Thanks!