Pivot for driving adoption: Build it around Team Site

In a perfct world I would generally use the following stages: 

• What's the pitch (communicate the 'why'; align the stakeholders)
• What's in it for me (define new ways of working, end-user journey, candidate environment)
• Business architecture (technology alignment, planning and measures of success, governance) - this is where you can strategically look at which tool to deploy first (unless you are giving everyone, everything at once) and which brings most value. In my opinion if you are looking at changing the way an oranisation works it's a 'Yammer First' approach. Get that right and everything else becomes easier)
• Business Engagement (leadership engagement, use cases, stakeholder management)
• Adoption Services (coaching and training, advocates, events, communications)
• Sustaining Usage (this is the psychological aspects where we introduce behavioural economic techniques, nudging, social norms etc)