Measuring Microsoft 365 Copilot adoption beyond license activation

In adoption programs, I think the interesting measurement starts after users have access.

At DataToBiz, we have been looking at the difference between someone trying Copilot once and actually incorporating it into a recurring workflow.

For example, repeat usage around a specific task tells a very different story from initial activation.

How are teams measuring that second stage of adoption without relying only on license or usage counts?