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AJaySutton's avatar
AJaySutton
Brass Contributor
Feb 17, 2021

How To Drive Adoption

I'd be interested in hearing thoughts from others about how you drive adoption or how you position M365 products for customers who are reluctant to move forward technologically speaking and aren't in...
  • JoshLeporati's avatar
    Feb 19, 2021

    AJaySutton nice to hear from you!

    The idea of finding something they like and expanding from there is a great start and usually needed to help people find that "common thread" bringing them along to the new but still connected to something familiar or that they really enjoy using. From there I find a lot of success with the branch out on "an art of the possible" tour and asking questions to let them lead the conversation and find out what is impactful for them.

     

    • What else can you do with Polly inside of Teams or channels for example that you couldn't do before using a similar tool?
    • Where are some places you frequently find you can't get the engagement you are searching for - could one of the solutions help there?
    • You've really shown you are a champion at using (insert product) - others would love to hear how you do these things with it, please share your experiences and see how they may implement/use it

    Fostering that connection and understanding go a long way to both understanding the need and the desired rate of change.

     

    It's also ok to have different adoption strategies for different areas. It's a different mindset but some areas may be more keen to a faster adoption of new tools than others - and meeting the different groups where they are could go a long way. Plus those that are faster could hopefully help then come back and show the value they've gotten from adoption the new tools and show the others.

     

    Look forward to seeing the communities response!

     

    /Josh

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