Driving Adoption Friday Feature: Melanie Hohertz

Thanks for yet again sharing your insights Melanie Hohertz.  Your last point is a critical one for me.  We need to see the investment in change support as an ongoing activity to realise the strategic value potential of these tools.  That potential is adaptive and grows over time as the community matures provided people maintain their investment and their focus.  Walk away after launch or at the end of 18 months and you cap your upside.

Second only to culture, the challenge is resources over time. Many change strategies end a few weeks after launch and surviving hypercare. The measurement, reinforcement, local ownership and value capture pieces are important. If you want a change to succeed, plan for long-term support.

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