Forum Discussion
Metrics after move from Yammer
Hello,
I wouldn't say that badges are a good metric to compare, since that was not something we tracked in Yammer. It seems like you already have your mind up, but here are public metrics that you can look at:
This Community 3 months in:
- 560k Conversations
So, if every conversations has on average 3 replies (just a conservative guess), I think month to month we're excedeing expections.
Lana O'Brien, thanks but those numbers don't really provide any insight into how many people are coming to this network as a result of doing a search (which was the stated reason for moving from a very sucessful and easy to use yammer network)
Those numbers do indicate that more than 50% of the yammer network members have not moved into this new community. That tells me that we lost a lot of opportunities to converse with people that had been motivated enough to register through Yammer.
- MichaelHolste
Microsoft
Hey Dean,
I am happy to share a few numbers, but first I'd like to note that you are missing a VERY large piece of the puzzle when thinking about why we moved and measuring the success of our move. The ability to lurk and get content out from behind the Yammer sign on wall is clearly larger than just being indexable. Also, Yammer doesn't offer the customizations that we need as a marketing community and platform. It also didn't allow for a community structure, since there are no sub-groups or hierarchy. The list goes on and on, but that 90k number is not reflective of the actual engaged users on the community. Traffic, usage, consumption, etc. of this community in just 3 months has FAR exceeded the Office 365 Network on Yammer. And we are growing and growing every day and planning tons of new improvements and have new product teams joining each week.
In terms of traffic, so far search engines have referred more than 25,000 entrances to this community resulting in 2 million minutes spent on our site. Articles by our engineering and product marketing teams are individually receiving thousands (sometimes upwards of 30k) views. Our Ignite content (our community was backend social experience for Tech Summit and Ignite) are receiving thousands of views.
None of this happens if the community stays on Yammer.
You've been very vocal about your thoughts on this community, and we know we have work to do to improve the experience, but we are moving in the right direction. The incredible growth of this community (both internally and externally) are proof of that. We'll try to stay as transparent as possible and I hope we can win you over soon.I will be a lot more satisfied with this community when the UI stops becoming a huge annoyance.
The Yamjams used to be exciting and fun, the AMAs yesterday were incredibly difficult to follow and participate in.
The fact that I can't see Unread content is BEYOND frustrating
I will check to see if we have plans to publicly share that information.
