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Question about Azure AD Premium features and free users
Marius1991 to the best of my knowledge company branding pre-requisite is The user account requires Azure Active Directory Premium 1 or Premium Licenses P2 license. When you buy office365/M365 E3 or E5 edition you get the free Azure P1 and P2 Licenses . even though it is not necessary all the users must the premium you have to an option to buy no of user who wants to be on E3 or E5 edition or F1 edition . usually free version of Azure AD doesn't qualify for branding . you need to upgrade and then it comes with x no of users who should be part then only you can upgrade and then you have to apply manually to users who need P1/P2 level capabilities but I guess branding get applied once you have purchased/upgraded your Azure AD Ref this URL for more details Assign licenses to users - Microsoft 365 admin | Microsoft Docs