Transcription Services - can I retrain or override a behavior?

Sooooo, lets say I work for a company who's name sounds a lot like a chain of stores known for lower prices that begins with a "W" and ends with "mart"... you could say it is a "Superstore"? Whenever we have recordings done in teams or videos uploaded to stream we constantly have to alter the transcription script to replace these instances with our company name. So after some point, will our instance of Cognitive Services correct itself with those modifications being done or is there some way to override the behavior?

Thanks