Imagine telecom companies providing instant, personalized customer support 24/7, networks predicting and preventing outages before they occur, and media and gaming companies creating interactive, personalized content experiences that captivate audiences. This is the reality that generative AI is bringing to the telecommunications, media and gaming industries.
AI is reshaping telecom, media and gaming
Generative AI is rapidly becoming an integral part of our daily lives and business strategies. By 2027, 90% of telecommunications providers are projected to use generative AI to enhance customer experience scenarios. This transformative technology is creating unprecedented possibilities for individuals, organizations, and society.
For telecom companies, this presents a unique opportunity to leverage Generative AI, and Responsible AI to:
- Elevate customer experience: AI-powered chatbots and virtual assistants to provide personalized support, troubleshoot issues efficiently, and offer tailored recommendations, leading to increased customer satisfaction and loyalty.
- Optimize business and operations support systems: Generative AI can automate tasks, streamline workflows, and analyze data to identify patterns and insights, leading to increased efficiency and reduced operational costs.
- Modernize the network: Generative AI can optimize network planning, resource allocation, and maintenance processes, resulting in improved network performance, security, and reliability.
- Unlock new revenue streams: Telecom media and gaming companies can create innovative AI-powered services and applications, personalize offers, and optimize pricing strategies, opening new avenues for revenue generation. Using Azure OpenAI Service to scale personalized customer experiences can lead to an annual increase in average revenue per customer of 3% to 7% and a reduction in annual churn of 20% to 30%.
For media and gaming companies, this presents a unique opportunity to leverage Generative AI to:
- Optimize operations: Media and gaming companies can leverage generative AI to optimize operations by streamlining media workflows and automating routine tasks, freeing up valuable time for employees to focus on more strategic and creative work. By automating tasks like generating content for various purposes, summarizing and editing text, facilitating real-time collaboration, managing metadata, enhancing video quality, localizing content, optimizing content delivery, and moderating content for safety and compliance, media companies can improve efficiency, reduce operational costs, and free up their workforce to focus on higher-value activities.
- Empower content creators: Content creators are increasingly turning to AI-powered tools to unleash their creativity while simultaneously reducing production costs. Tools like Azure OpenAI and Azure AI Video Indexer facilitate this transformation so that talent can focus on creativity. Azure OpenAI, with its GPT-4 and DALL·E features, provides a powerful platform for generating creative concepts, crafting compelling content, and designing captivating visuals. Azure AI Video Indexer, on the other hand, goes beyond optimizing operations by aiding in content discovery and providing valuable insights for crafting engaging content.
- Unlock monetization: Media and gaming companies are utilizing generative AI to unify data, creating new avenues for monetization by fostering deeper audience engagement. Tools like Microsoft Fabric play a pivotal role in this process by offering a centralized platform for managing and analyzing data, enabling companies to break down data silos and gain comprehensive insights into audience behavior and content performance. Azure PlayFab also contributes to monetization by powering games and focusing on retaining and engaging audiences, providing valuable insights for monetization strategies in the gaming sector.
Why Microsoft partners should care
This AI revolution presents a massive opportunity for Microsoft partners, particularly those in the software and services space. The Microsoft AI Cloud Partner Program equips partners with the tools and resources they need to:
- Incorporate AI into their offerings: Microsoft provides access to cutting-edge AI technologies like Azure OpenAI Service and Microsoft Fabric, enabling partners to develop AI-powered solutions for their clients.
- Grow their business: The Microsoft AI Cloud Partner Program offers various benefits, including training, marketing support, and co-selling opportunities, empowering partners to expand their reach, scale their growth and capitalize on the growing demand for AI solutions.
There has been a nearly 250% surge in generative AI-related partners in the past eight months, underscoring the growing interest and investment in this transformative technology.
Best practices for ensuring a successful co-selling partnership with Microsoft
For telecom, media and gaming companies, establishing a co-selling partnership with Microsoft can unlock substantial growth and extend market reach. However, maximizing these benefits requires a strategic approach, clear alignment, and consistent engagement with Microsoft’s ecosystem. Here are some key best practices to ensure a successful co-selling partnership with Microsoft
1. Clearly defined value proposition and goal alignment
Microsoft works with numerous partners, so it is essential to articulate a unique and compelling value proposition that resonates with Microsoft sellers, partners, and customers. For telecom, media and gaming companies, this means highlighting how your solution addresses industry-specific challenges or offers innovations that enhance existing Microsoft offerings. A well-defined value proposition that aligns with Microsoft's Industry scenarios and goals can help a solution stand out in co-selling discussions.
2. Clarity on target audience and relevant sales enablement
Understanding a target audience is crucial for effective co-selling with Microsoft. Telecom, media and gaming companies should define which segments are most likely to benefit from their offerings. Having a clear audience in mind helps Microsoft’s sellers understand which prospects or accounts to target and enables your team to create industry-specific messaging that resonates with potential customers. The more precise a company can be about their ideal customer profile, the better Microsoft sellers can match the solution to their accounts, driving faster and more targeted engagement. Companies should provide concise, tailored resources such as pitch decks, one-pagers, case studies, and industry success stories that highlight the benefits and ROI of their solutions. These materials should be easy for sellers to use and speak directly to customer pain points.
3. A strategic mix of direct and Partner to Partner (P2P) co-selling activities
A balanced approach that combines both direct co-selling with Microsoft and partner-to-partner (P2P) co-selling activities can amplify success. Direct co-selling involves working closely with Microsoft sellers to target key accounts and develop coordinated sales efforts. Meanwhile, engaging in P2P co-selling with other Microsoft partners can expand your reach and open additional sales channels. For media and telecom companies, for example, this could mean partnering with video platform providers, AI analytics companies, or 5G solution providers in the Microsoft ecosystem to Co-Sell complementary offerings. By blending these strategies, you can leverage the strengths of different partner types, creating a more resilient and diversified sales approach within Microsoft’s ecosystem.
The time to act is now
Activate your Microsoft partnership:
New partners with a solution on Azure:
- Start with the Microsoft AI Cloud Partner Program
- Join ISV Success for Co-Sell resources so that you can start selling together with Microsoft
- Create a partnership plan and align the Microsoft Industry Areas and Solution Plays
- Publish your offer in the Marketplace
Existing partners who are ready to sell with Microsoft:
- Create a transactable offer in the Marketplace
- Get Co-Sell Ready and achieve Co-Sell Incentivized Status and prepare to share and receive leads
- Activate Co-Selling with Microsoft and decrement Customer MACCs to tap into pre-committed cloud spend
- Achieve Top Tier Status and partner closely with Microsoft sellers, benefiting from seller incentivization and eligibility to participate in partner-reported Azure consumed revenue (PRACR).
- Leverage Incentives and Benefits to accelerate your revenue growth
Microsoft empowers you to transform your business growth
The generative AI revolution is well underway, presenting a massive opportunity for Microsoft telecom, media and gaming partners to innovate, differentiate, and thrive. The Microsoft AI Cloud Partner Program helps partners, including startups, software companies (ISVs) and solutions partners, to incorporate AI into their offerings and grow their businesses. It provides access to innovative AI technologies such as Azure OpenAI Service and Microsoft Fabric. The program also offers training, marketing support, and co-selling opportunities to help partners expand their reach and capitalize on the growing demand for AI solutions.
By partnering with Microsoft and embracing the power of the Microsoft AI Cloud Partner Program, software and services companies in the media, gaming and telecom space can transform their offerings and position themselves as leaders in the new AI-powered era.
Wherever you are in your cloud and AI transformation journey, Microsoft can help you accelerate your business growth. Microsoft is committed to the success of our partners.
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