Starting on January 12, 2027, Max CPC will no longer be available when creating new non-portfolio campaigns, regardless of account type.    This change applies to campaigns using the following bi...

Advertisers increasingly rely on their own analytics, data warehouses, and attribution systems to understand what happens after an ad click. To support these advanced reporting and attribution scenar...

Microsoft Advertising is evolving its API platform to better meet modern developer needs. As part of this shift, we’re transitioning from the SOAP API to a REST-based architecture that offers improve...

We’re introducing an important security update to Microsoft Advertising account linking APIs to better protect customer accounts and prevent unauthorized access. This change applies only to new lin...

The European Union (EU) Regulation 2024/900 about the transparency and targeting of political advertising will take effect on October 10, 2025. As a reminder, Microsoft Advertising introduced a polit...

We are pleased to announce that our API documentation has been updated to include the new REST API. You will be able to switch between the REST and SOAP APIs within the documentation.  We are also ...