This week at Ignite, we announced several new features coming to Viva Amplify echoing our commitment to providing a centralized platform for orchestrating and managing campaigns and communications.
Here’s a summary of the newly launched features and features coming soon:
Campaign goals
We recently launched campaign goals in Viva Amplify which are integrated into the campaign brief to help you define and set goals and objectives of a campaign. Campaign goals are also integrated in your reporting screen. With campaign goals, you can now easily monitor how well your campaign is performing and make data-driven decisions to achieve your desired outcomes.
Enhanced analytics
We’ve been working to improve analytics to help you explore and understand the reach and effectiveness of your comms and learn how you can optimize your next campaign. Our recent updates include trend graphs and overall campaign impact, auto-generated PowerPoint reports, new reaction tracking, and the deep ability to filter using your organizational data like role and location.
We are also bringing click-through rates and dwell time into the Amplify reports. These have been the most requested functionalities by communicators and we’re excited they will be available soon.
- Click-through rate: the ratio of times a link has been clicked. We’re able to measure traffic through popular apps like Teams, SharePoint, Outlook and Engage
- Dwell time: how long people are engaging with content. Built on Microsoft 365 and the Microsoft Graph we’re able to capture signals to show average and peak dwell times.
Amplify reporting will soon add click through rate and dwell time.
Required approval
Ensuring you have the proper sign off before you send something can be a guessing game for communicators. Now, with Amplify, you can choose to require approval before publishing. This optional setting provides additional controls to make sure the right people have seen and verified that the content is ready to go before it is published. Publications with this setting will not be sent until the listed team member(s) has approved the content. You can find this option in the ‘campaign settings’ tab.
Require approval on publications in Viva Amplify
Preview, schedule and publish to Engage directly from Amplify
We’re focused on delivering new ways to reach our audiences, now in Private Preview and rolling out broadly soon, is the ability to publish to Viva Engage from Viva Amplify. From the editing experience, you can choose the sender, post on behalf of someone, select the communities or storyline(s), tag people, and even select to send as an announcement. This capability also brings analytics from these posts into the Amplify reporting dashboard so you can better track multi-channel performance and engagement.
preview of how the post will look in the selected community or storyline.
Communicate and build Copilot skills with pre-drafted campaigns
Save time with pre-drafted communications. Seamlessly onboard users onto
Copilot for Microsoft 365 with pre-built content and customizable communications:
- Copilot deployment kit – including 8 pre-drafted weekly communications focused on adopting Copilot in Microsoft 365 apps
- Viva for AI transformation – including 10 pre-drafted communications focused on how to use Copilot-specific features in Viva apps to support your AI transformation
Admins can use the pre-built kits in Amplify to help with AI adoption.
In addition to these recently launched capabilities. Here are some other capabilities available now or coming soon:
Copy a publication
Sending multiple installments or multiple versions of a communication is common practice. To help you save time and hassle, we’re adding the ability to simply copy and duplicate publications, so you no longer need to start from scratch. Copying a publication pulls over all existing content, including text, images, and customizations, including customized changes you’ve made to specific distribution channels. You can then save a copy to a new publication and continue editing as you need. This new feature streamlines the content creation process and maximizes efficiency for all communicators. Pro tip: Pair this with the new Copilot capability in the Amplify editor to save even more time.
Saving a copy creates a duplicate version of the publication for easy editing.
Publish to frontline workers
We continue to see the need for easy, clear communication channels between leaders, communication teams, and store level employees, so we are creating some advanced targeting built specifically for communicating with frontline and deskless workforces. This capability leveraged identities set up in Microsoft Teams and can target individual employee sets, regions, and stores to land communications directly on mobile devices where employees can see them. Look for this feature later in 2025.
Establish and reach targeted frontline audiences through Viva Amplify.
AI content assistant
As announced earlier this year, we are bringing Copilot directly into the Amplify editing experience. With our Copilot editor experience, you’ll never be stuck staring at the same sentence again. Simply click the Copilot icon and Copilot will suggest different ways to rewrite your content, providing options that vary in style, structure and emphasis. Copilot will also help you adjust the length or tone of your content to ensure your message lands just the way that you want it to. Copilot is available in all the authoring canvases in Viva Amplify including the Campaign Brief and the Publication authoring canvas.
Use Copilot in Amplify to draft, edit, and adjust copy.
Amplify launched just over one year again, and we’d like to say a special thank you to our many customers who have been on this journey with us. So many of the features shared here today were due to customer feedback and ideas. Stay tuned as these features roll out and check out our Viva Communications & Communities on-demand session for a look at the complete roadmap. Thanks for reading, more to come (very) soon!
Microsoft
