Updates to Windows App Management in Intune with Winget

How is microsoft giving vendors and incentive to upload their Apps into the new Microsoft Store, for me it seems to be Dead on arrival.

What is my incentive as a customer to use a solution that offers no support by all major vendors? even adobe does not publish in multi language software. 
And honestly look at the presentation on the video and then consider the fact that "a great number of customers" might be pushing out-dated / unofficially sourced software to their corporate devices thanks to the capability to add those to intune which is clearly a product aimed at corporate use. Theres not even a warning that you add something microsoft is not responsible for while i am adding it from the microsoft store on the microsoft intune admin site.. so you might understand how you give out the impression you actually provide something of value when you actually dont.

so please explain to me how microsoft expects me to use the new store then as a buisness customer.

I am one of those customers and i am fully aware that i'll be the one packaging buisness apps for my company and i have no problem doing so and i do not expect microsoft to do so in any way.

What i do expect though is when a company sells a tool aimed at corporations, attaches a "software store" too it that this software will at least be useable on a corporate level.