Blog Post

Microsoft Entra Blog
5 MIN READ

New user experience for consumer authentication

Robin Goldstein's avatar
Robin Goldstein
Iron Contributor
Mar 26, 2025

Microsoft is rolling out a new sign in experience for over 1 billion end users. What we learn can help to improve sign-in for all Microsoft customers.

Hello friends,  Today, I’m excited to share that we’re making authentication more modern, simple, and secure for over a billion Microsoft accounts. People around the world use Microsoft accounts to...
Updated Mar 26, 2025
Version 2.0
microsoft 365
Robin Goldstein's avatar
Iron Contributor
Joined September 28, 2018
View Profile
Microsoft Entra Blog
Stay informed on how to secure access for employees, customers, and non-human identities, from anywhere, to multicloud and on-premises resources, with comprehensive identity and network access solutions powered by AI.
JayVDZ's avatar
JayVDZ
Copper Contributor
Mar 27, 2025

This is great news, Robin! Well done you and your team. The screens look really clean and fun. It’s great to see Microsoft move to a Passwordless-first position for consumer accounts. This will help build understanding and preference for Passkeys that will help build momentum for Passwordless in the enterprise world.