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Unlocking Creativity: The Benefits of Video Creation with Microsoft 365 Copilot

MichaelGannotti's avatar
May 12, 2025

In this video I will show you how to leverage the power of Microsoft 365 Copilot to create videos for podcasts/communications. This is part 2 of a 2-part miniseries.

A Step-by-Step Guide to Transforming Ideas into Engaging Videos – Video 2 of 2

In this video I will show you how to leverage the power of Microsoft 365 Copilot to create videos for podcasts/communications. This is part 2 of a 2-part miniseries. You can see part one here: Revolutionizing Podcast Creation: Leveraging Microsoft 365 Clipchamp's Text-to-Speech Technology – Video 1 of 2 

Resources:

Introduction

Video content has become a cornerstone of communication in today’s fast-paced digital world. Whether you’re a marketer crafting compelling campaigns, an educator delivering dynamic lessons, or a business professional presenting ideas, the ability to create engaging videos is a powerful tool. Microsoft 365 Copilot, powered by cutting-edge AI, is designed to simplify and enhance the video creation process, making it accessible to professionals of all skill levels.

In this blog, we will explore the benefits of using Microsoft 365 Copilot for video creation and provide detailed directions on how to leverage this revolutionary tool to bring your ideas to life.

Benefits of Video Creation Using Microsoft 365 Copilot

Microsoft 365 Copilot offers a suite of advantages that elevate video production, ensuring efficiency, creativity, and accessibility. Here are some key benefits:

1. Time Efficiency

Creating videos from scratch can be time-consuming, especially for those without prior experience. Copilot streamlines this process by automating key tasks such as script generation, video sequencing, and transitions. With Copilot, users can focus on conceptualizing ideas while the AI handles the technical aspects.

2. Accessible Creativity

You don’t need to be a professional video editor to create high-quality content. Microsoft 365 Copilot provides intuitive tools and suggestions that empower users to express their creativity effortlessly. From recommended visuals to pre-designed templates, the platform ensures that anyone can produce polished videos.

3. Customization and Personalization

Microsoft 365 Copilot allows users to tailor their videos to specific audiences. With customizable features like text overlays, music, and animations, you can ensure your content aligns with your brand identity and resonates with your viewers.

4. Collaboration Made Simple

Collaborative projects benefit immensely from Copilot’s integration within Microsoft 365. Team members can seamlessly share ideas, provide feedback, and co-create videos using tools like Microsoft Teams or SharePoint.

5. AI-Powered Insights

Copilot doesn’t just help you create videos; it also offers insights based on audience trends, optimizing your content for engagement. These analytics are invaluable for marketers seeking to refine their strategies.

How to Create Videos Using Microsoft 365 Copilot

Ready to dive into video creation with Microsoft 365 Copilot? Follow these steps to transform your ideas into captivating visual content:

How to create video in Copilot

*From How to create video with Copilot - Microsoft Support

Start from the Visual Creator agent

  1. Open Visual Creator agent from within Copilot.
  2. Enter your prompt or use one of the suggested prompts to start your video creation.
  3. Select the arrow to submit the prompt once you're happy with it. Wait for approximately 30 seconds for a video to be created for you.
  4. Once created, you’ll be able to review the draft in-line. Play to preview your video.
  5. If you want to make changes to the drafted video, select the open with Clipchamp button. Alternatively, you can re-prompt and have another iteration of your draft video created. A new video will regenerate for you below the current video.
  6. Opening the video in Clipchamp will allow you to further personalize and edit parts of the video using Clipchamp video editing tools.
  7. Click the export button on the header and your video will be available for easy sharing.

Start from Clipchamp

  1. Open Clipchamp and sign in with your work Microsoft account that has a Copilot license.
  2. Create a new video.
  3. You’ll see a Copilot panel—enter your own prompt or choose a suggested one to get started and customize it as needed.
  4. Select the arrow to submit the prompt once you're happy with it. Wait for 30 seconds to a minute for a video to be created for you.
  5. Once created, the timeline will be populated with video assets. Play to preview your video.
  6. To change the script tone or create a new video, use the panel next to the preview to edit your prompt or choose a tone like professional or casual. A new video will be generated and replace the current one. If you want to go back, just click the undo button.
  7. You can make additional edits to your video using Clipchamp's built-in editing tools.
  8. When you're ready to save and share, click the Export button at the top—your video will be rendered as an MP4 file for easy sharing.

Conclusion

Microsoft 365 Copilot is revolutionizing video creation by bridging the gap between creativity and technical expertise. Its intuitive features, customizable options, and AI-powered tools make it the ultimate companion for professionals looking to produce impactful videos.

Whether you’re a seasoned video creator or a beginner, Copilot is here to help you unlock your potential and connect with your audience through compelling visual storytelling. Start creating today and experience the power of AI-enabled video production with Microsoft 365 Copilot!

Updated May 12, 2025
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