Generative AI has already transformed how organizations write, analyze, and design content. Now, Microsoft 365 Copilot takes the next major step forward: AI powered video creation is now part of Copilot Create.
Generative AI has already transformed how organizations write, analyze, and design content. Now, Microsoft 365 Copilot takes the next major step forward: AI‑powered video creation is now part of Copilot Create.
With built‑in generative video capabilities powered by advanced OpenAI video models such as Sora 2, Copilot Create enables anyone—from business users to marketing teams—to turn ideas, prompts, and documents into compelling video content, directly within the Microsoft 365 experience.
This marks a significant shift in how organizations create and scale visual storytelling.
How Copilot Create Uses Sora 2 for Video Generation
At the core of this new capability is Sora 2, an advanced generative AI video model from OpenAI. Sora 2 is designed to understand natural language prompts and transform them into short, expressive videos with realistic motion, cinematic composition, and context awareness.
Inside Microsoft 365 Copilot Create, this means users can:
- Generate videos from simple text prompts
- Create visuals based on documents, slides, or campaign ideas
- Rapidly iterate on style, tone, pacing, and scenes
- Align AI‑generated video with brand and business context
All of this happens within the Microsoft 365 environment, benefiting from enterprise‑grade security, compliance, and governance—critical requirements for business use.
Why Generative AI Video Matters for the Business
Video has become one of the most effective forms of communication in the workplace, but it’s also one of the most expensive and time‑consuming to produce. Generative AI dramatically changes that equation.
- Faster Content Creation, Less Friction
Traditional video production often requires specialized tools, long timelines, and multiple stakeholders. With Copilot Create, teams can move from idea to video in minutes, not weeks.
This enables:
- Faster campaign launches
- Rapid internal communications
- On‑demand updates and announcements
Speed becomes a competitive advantage.
- Democratized Creativity Across the Organization
You no longer need to be a video editor or designer to produce engaging visual content. Copilot lowers the barrier to entry, allowing:
- HR teams to create onboarding and training videos
- Sales teams to personalize video content for customers
- Leaders to communicate strategy visually and consistently
Creativity becomes accessible to everyone—not just specialists.
- Scalable Personalization
Generative AI video makes it possible to personalize content at scale. Instead of creating one static video, organizations can quickly tailor:
- Messaging by audience or region
- Style and tone by department or use case
- Visual emphasis based on customer needs
This level of personalization was previously cost‑prohibitive; now it’s built into the workflow.
Business Use Cases for Generative AI Video in Microsoft 365
The value of AI‑generated video spans nearly every function:
Marketing & Communications
- Campaign videos generated from briefs or product descriptions
- Social and web video content without external agencies
- Visual storytelling aligned to brand guidelines
Sales & Customer Engagement
- Personalized demo or explainer videos
- Visual proposals and follow‑ups
- Faster creation of industry‑specific messaging
Human Resources & Learning
- Employee onboarding and training content
- Policy updates and internal communications
- Learning videos created directly from documentation
Leadership & Change Management
- Executive updates delivered through video
- Vision and strategy storytelling
- Consistent messaging during transformation initiatives
The Organizational Value: More Impact, Lower Cost
By integrating generative video creation directly into Microsoft 365 Copilot, organizations gain:
- Reduced production costs
- Shorter creation cycles
- Greater engagement through visual communication
- Better alignment across teams and messages
Most importantly, Copilot Create enables businesses to meet employees and customers where they are—through rich, visual, and easily consumable content—without sacrificing governance or security.
The Future of Work Is Visual—and AI‑Powered
Generative AI video is no longer a niche experiment. With its arrival in Microsoft 365 Copilot Create, it becomes a practical, secure, and scalable capability for everyday business use.
By leveraging models like Sora 2, Microsoft is enabling organizations to tell their stories faster, more creatively, and more effectively than ever before—ushering in a new era of productivity where ideas can be seen as quickly as they are imagined.
Microsoft