There has been a lot of speculation about the iPhone and its abilities to connect to Microsoft Exchange Server. For instance, Wall Street Journal columnist Walt Mossberg mentions in his June 26 All...
Updated Jul 01, 2019
Version 2.0
Blog Post
Thinking back since my first post, and reading these comments, one thing struck me:
A smart marketer would think something like: "Gee, that iPhone is getting a lot of hype. How can I get some of that magic pixie dust to fall on my product?" And then they'd go off and write a blog post along the lines of "How Exchange 2007 is the best server choice for the iPhone."
A not-so-smart marketer? Well, they'd write something along the lines of the above. And in the process alienate between 500,000 and 700,000 people who just spent $500+ of their own money by telling them what a bad choice they've made.
Oh, and you think those people aren't important because they aren't IT managers or Exchange administrators? Mistake #2.
A smart marketer would think something like: "Gee, that iPhone is getting a lot of hype. How can I get some of that magic pixie dust to fall on my product?" And then they'd go off and write a blog post along the lines of "How Exchange 2007 is the best server choice for the iPhone."
A not-so-smart marketer? Well, they'd write something along the lines of the above. And in the process alienate between 500,000 and 700,000 people who just spent $500+ of their own money by telling them what a bad choice they've made.
Oh, and you think those people aren't important because they aren't IT managers or Exchange administrators? Mistake #2.