Artificial Intelligence (AI) has come a long way from its early days of simple algorithms and rule-based systems. Today, AI systems are not only capable of learning from data but also making decisions and taking actions autonomously. This evolution has given birth to a new paradigm in AI known as "Agentic AI Systems." These systems are designed to act as agents, capable of perceiving their environment, making decisions, and executing actions to achieve specific goals. In this blog, we will explore the concept of Agentic AI Systems, their applications and we will run through a real-life use case that can be solved with RAGENTIC
Let's first try to get an understanding of Agentic System and before we delve deeper into the real-life use case. Agentic AI is an AI system that is specifically designed to understand complex workflows and achieve goals autonomously, with little to no human interference. Some key characteristics of agentic AI which include autonomy, Adaptive learning and Reasoning, Language understanding, Workflow Optimization and Multi-agent and System Conversation. The building blocks of each agentic AI includes four main perspectives, Planning, Memory, Tool, and Action. Some of these stages can utilize multiple prompt engineering techniques to solve for a particular stage of a problem like COT, ReACT, Autoplan etc. These agents can also have access to multiple tools, plugins, web search etc. , internally stored documents through RAGs framework to supplement the intrinsic knowledge of the models. This tool usage extends their functionality and enables them to perform a wide range of actions
There are several existing frameworks for building Agent AI System, once such is AutoGen. It is an open-source programming framework, developed by Microsoft, for building AI agents and facilitating cooperation among multiple agents to solve tasks. AutoGen aims to streamline the development and research of agentic AI, much like PyTorch does for Deep Learning. It offers features such as agents capable of interacting with each other, facilitates the use of various large language models (LLMs) and tool use support, autonomous and human-in-the-loop workflows, and multi-agent conversation patterns.
To substantiate the power of multiagent systems, let's look at a real-life use case when RAGs frameworks which once enhanced with AutoGen framework can result in revolutionize this technology even further.
Use case Demonstration: In today's digital age, mobile applications have become a cornerstone for many organizations seeking to offer a seamless shopping experience. However, while attracting customers to download and use an app is a significant milestone, retaining those customers poses a myriad of challenges. The challenges range from
- Lack of Personalization: Customers expect personalized experiences based on their preferences and past behaviour. Generic recommendations or irrelevant promotions can make users feel undervalued.
- Data Privacy Concerns: Striking a balance between personalization and privacy is delicate. Overstepping boundaries can lead to mistrust and potential churn.
- Inconsistent Communication: Regular, relevant communication is key. However, over-communication can overwhelm users, while under-communication can make them feel neglected.
- Numerous Alternatives: With countless apps available, customers can easily switch if they're dissatisfied. Brands must continuously innovate to stay ahead of competitors.
- Self-Service Options: Modern customers prefer solving issues on their own. Providing robust self-service options within the app can enhance user satisfaction
- Ignoring User Feedback: Actively seeking and acting on user feedback can help identify pain points and areas for improvement. Ignoring feedback can lead to unresolved issues and customer churn.
The Solution: Agentic AI Systems
Agentic AI systems offer a robust way to address customer retention challenges in the digital marketplace. By improving user experience, enhancing personalization, streamlining communication, and ensuring data security, these systems can boost customer satisfaction and loyalty.
RAGENTIC, in particular, revolutionizes information processing by seamlessly integrating RAG (Retrieval-Augmented Generation) with autonomous agent networks. At its core lies a Master Agent that orchestrates specialized agents, each enhanced with RAG capabilities for contextual decision-making. The architecture enables efficient data retrieval, processing, and autonomous task execution while maintaining security through its Assistant API layer. This integration produces a robust system that can handle complex workflows while staying grounded in accurate, retrieved information.
Key Benefits:
- Enhanced accuracy through RAG-powered contextual understanding
- Autonomous operation with minimal human intervention
- Seamless scalability through modular agent architecture
- Improved error handling and recovery mechanisms
- Real-time data processing and decision making
Agentic AI System Design :
To effectively address these challenges, we can design specific agents for tasks such as Market Basket Analysis, Clickstream Analysis, Inventory Analysis, Customer Analysis, and Product Recommendations. These agents analyze data from various sources, with a Master Agent coordinating the interaction among them and providing a personalized recommendation to the user.
Each specialized agent in the system is designed to handle a specific task, utilizing the Assistant API to perform database operations, retrieve data, and process results. Here’s an overview of how these agent's function:
1. Market Basket Analysis Agent
- Task: Analyzes transactional data to identify patterns in items frequently purchased together.
- Working Mechanism: This agent uses the Assistant API to create custom SQL queries, extracting data from transaction logs and analyzing purchase correlations.
- Example: The agent queries the database for customer purchase history, applies pattern recognition algorithms, and outputs frequently bundled product sets.
2. Clickstream Analysis Agent
- Task: Examines user navigation paths to track behavior and product engagement.
- Working Mechanism: This agent leverages the Assistant API to access and parse user session data, constructing insights like heatmaps and user journey paths.
- Example: Using SQL, the agent pulls detailed clickstream data, which helps identify high-traffic areas and popular product pages.
3. Inventory Analysis Agent
- Task: Monitors stock levels, predicts potential shortages, and optimizes restocking plans.
- Working Mechanism: The Assistant API enables the agent to access inventory databases and sales records, allowing it to forecast future inventory needs.
- Example: The agent queries current stock levels and combines this data with historical sales trends to make restocking recommendations.
4. Customer Analysis Agent
- Task: Profiles customer demographics and purchasing preferences to understand user behavior.
- Working Mechanism: This agent uses the Assistant API to pull data from CRM systems and customer feedback, analyzing user attributes and segmenting customers based on their behavior.
- Example: By querying customer profiles and purchase records, the agent identifies high-value customer segments for targeted marketing.
5. Product Recommendation Agent
- Task: Generates personalized product recommendations by synthesizing outputs from other agents.
- Working Mechanism: The agent consolidates insights from the Market Basket Analysis, Clickstream Analysis, and Customer Analysis agents through the Assistant API, generating tailored suggestions.
- Example: The agent collects data on popular products and customer preferences to recommend items that align with a user’s past behavior and interests.
We also have a Master Agent which is orchestrating the whole agentic system
- Role: The Master Agent manages the coordination between specialized agents, consolidates their outputs, and delivers a unified response to the user.
- Workflow:
- Receives user input or system-triggered requests.
- Assigns tasks to the relevant specialized agents.
- Collects and integrates the results from each agent.
- Processes the combined data to create a personalized recommendation.
- Returns the response to the user.
Below is an illustrative Python code snippet demonstrating how these agents could be coordinated using AutoGen:
We are also utilizing Assistant API which serves as a bridge between agents and the data they need to access. By leveraging this API, agents can:
- Write Custom SQL Queries: Agents dynamically construct and execute SQL queries to extract and process specific data based on their tasks.
- Ensure Data Security: The API includes authentication protocols to safeguard data access, ensuring that only authorized agents can interact with databases.
- Streamline Data Processing: The API simplifies the connection between agents and various database types, facilitating quick and accurate data retrieval.
- Enhance Collaboration: Results generated by one agent can be shared with other agents through API calls, promoting collaboration and cohesive decision-making.
Now let's look at an example of how the User Journey on the application is personalized with the above agentic system and how the specialized agents work behind the scenes:
Scenario: Jane Doe, a frequent shopper, logs into her favorite e-commerce app. She browses through a few categories but is unsure about what to purchase.
- Agent Interaction:
- The Clickstream Analysis Agent tracks her navigation path and identifies her interest in specific categories.
- The Market Basket Analysis Agent runs MBA machine learning engine to checks for products she previously bought together and suggests related items.
- The Customer Analysis Agent leverages her purchase history to identify trends and preferred product types.
- The Inventory Analysis Agent ensures that the recommended items are in stock and notifies her of limited availability.
- The Product Recommendation Agent, with input from the other agents, provides tailored suggestions, highlighting items that fit her taste and are in stock.
In the below screenshot the graph shows what agents are invoked by the Master Agent to provide hyper personalized recommendation in ZMOT and the recommendation generated for the user.
As last thoughts, the combination of RAG frameworks and Agentic AI can revolutionize user engagement by delivering personalization, improving communication, customer retention and ensuring quick problem resolution. This integration results in better customer satisfaction, loyalty, and ultimately business growth.