Measure and grow engagement with group insights in Yammer
Published Oct 31 2017 09:00 AM 57.9K Views

Yammer helps you engage employees across organizational groups, form communities and run cross-company initiatives. Community managers play a large role in creating and nurturing groups for these purposes. We want to empower community managers to make better decisions around their efforts on Yammer by helping them better understand the activity happening in their groups.


Over the past year, we have made significant progress on helping Office 365 admins gain insights on how people are using Yammer in their organizations through the Office 365 Usage Reporting Dashboard, Office 365 Adoption content pack and Microsoft Graph reporting APIs. These reporting capabilities provide and extensive view into Yammer usage and adoption at the user, device and group levels.


This week, we are excited to release new group insights in Yammer, providing engagement metrics right within Yammer so that community managers and members can get a better understanding of their groups' engagement and activity. This, in turn, will help better inform efforts to improve, grow or execute campaigns in groups.


 View group insights right within YammerView group insights right within Yammer

Accessible across your network

We have heard extensive feedback that managing a cross-organizational community oftentimes includes the efforts of stakeholders and champions with limited or no access to the information available in the Office 365 admin center. For that reason, insights for public groups can be accessed by anyone in your network by navigating to group actions from the group's feed. Insights for private groups, however, are restricted to members of the group.


 Navigate to group insights under group actionsNavigate to group insights under group actions

People activity in your community

Yammer groups are open by default, allowing the knowledge and information created in them to benefit people regardless of their membership status in the group. Passive visitors may gain value from group conversations and apply the information elsewhere in their daily work. In fact, during early research we discovered that in addition to understanding group member activity, community managers find it beneficial to understand the activity of visitors who are not members of the group. This is why group insights break down activity for both group members and non-members.


With group insights, you get an overview of activity for the last 7 days, 28 days and 12 months. This will help you:

  • Know how many members and non-members are active in the group
  • Observe predominant activity - posting, reading or liking messages - of group members and non-members
  • Get a glimpse of how key metrics - for example, number of active people or the number of posted messages - have changed since the previous period

View group activity for both members and non-membersView group activity for both members and non-members


Group activity over time

Group insights show you how posting, reading and liking activities are trending over time. These visualized trends illustrate the contributions of group members and non-members to activity in the group. Now, you can track engagement with content from campaigns or initiatives hosted in Yammer. Identify spikes in activity over the course of the year, month or week so that you can report back to leaders and optimize efforts.


Observe trends over timeObserve trends over time

All the data shown in group insights is available for download on a per-day basis for the last 24 months, which is particularly useful if you want to plot your own trends over a custom timeframe.


To see a demo of group insights in action along with other community management tools available for Yammer, we encourage you to watch our session Introducing new tools to measure and build your Yammer communities from Microsoft Ignite 2017.


To get more details on group insights in Yammer, please check out our support article.


We are excited to see how you use group insights to better nurture your communities in Yammer. We will continue to evolve group insights using the great feedback from customers and partners. 


UPDATE: Group insights for All Company

Given the astounding feedback we've gotten from all of you, we are excited to announce that Group Insights for All Company will be available by the end of this year! Given that many companies starting off on Yammer use All Company as an open space to engage your entire organization, we've learned how valuable group insights can be for nurturing this community. You’ll have the same features, data and insights for All Company as you have had for your other groups - both in home networks and 'All Network' groups in external networks. Thank you again for your continued engagement.



Q: What makes a message read?


A: Messages read counts the number of times a conversation - in other words a thread - was read by people in the group. A conversation is counted as read if it appears on screen for the user. However, it is not counted until the user scrolls to the bottom of the message. 


Q: Where can I observe Yammer activity across my entire network? 


A: To observe Yammer user, device and groups activity at a network level, please use the Office 365 Usage Reporting Dashboard and Office 365 Adoption content pack available to Office 365 admins and individuals in your organization with the Reports Reader Role.


Q: What will happen with the legacy Yammer analytics dashboard?


A: The data found in the legacy Yammer analytics dashboard should now be accessed via the Office 365 Usage Reporting Dashboard and Office 365 Usage Analytics. Access to the legacy analytics dashboard in Yammer will be removed on in late November.










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Last update:
‎Dec 19 2017 12:57 PM
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