Build a Unified Customer Profile with Customer Insights in Dynamics 365 | Customer Data Platform | Microsoft Mechanics
Published Oct 29 2020 10:30 AM 488 Views

Want to build a 360 degree view of your customers? Take a tour of Dynamics 365 Customer Insights to see what it is, how to set it up, and how to get predictive recommended actions with Azure Synapse. Jeremy Chapman is joined by Satish Thomas, Director of Program Management and a leader on Customer Insights. Customer Insights was built to harness a fundamental change that's happening in the world today. Customer data is essentially coming from everywhere: a customer service call, a website visit, a purchase made.


This data can be harmonized and leveraged by organizations to deliver personalized experiences and, over the long term, build trust with customers. Find out how Customer Insights does the hard part for you:

• Ingests data from disparate sources

• Recommends attributes to merge

• Reconciles conflicting data

• Builds a deep understanding of the customer

• Enables you to use AI on top of customer data


Plus, with the combined power of Customer Insights and Azure Synapse, you can perform limitless analytics and create your own custom machine learning models and apply them, so you can answer specific questions relevant for your business.

Get started with a free trial at


To learn more about how to integrate and build on Customer Insights go to

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Last update:
‎Oct 04 2021 05:06 PM
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