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DexterHardy
Brass Contributor
Joined 4 years ago
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MSIgnite 2024 in Chicago
#MSIgnite 2024 in Chicago was an amazing event. Major investments by Microsoft are being made on AI, CoPilot and Data Center Infrastructure. If you were able to attend Microsoft Ignite 2024, I'm sure that you left inspired and ready to innovate. Satya Nadella highlighted several key advancements: AI Integration and CoPilot Enhancements Windows 365 Link Data Center Infrastructure Chips Security Initiatives Quantum Computing Milestone Looking forward to #MSIgnite 2025 in San Francisco. Save the date for the week of November 17, 2025 and sign up to get notified when more event details come out. http://Microsoft%20Ignite%202025Coselling and Transactable Offers in the Azure Marketplace
In today's competitive business landscape, the traditional B2B sales process is evolving in unique ways. Coselling and transactable offers are two interwoven strategies empowering companies to collaborate more seamlessly, boosting sales and reinforcing brand partnerships in an era marked by digital transformation and accelerated change. The question is, are businesses prepared to harness the full potential of these sales methodologies, or will they be left trailing behind competitors who have already embraced these approaches in their revenue fabric? Embracing the Azure Marketplace Transactable offers in the Azure Marketplace empower customers to both purchase and consume products and services, without the protracted processes that in-person sales or extensive contracting demand. The future will belong to those who can seamlessly integrate their products and services into the wider digital ecosystem and offer customers unparalleled choice and ease of access. As a company that has embrace the Azure Marketplace, Ntegral has grown from a regional consultancy to an ISV Microsoft Partner with customers in over 100 countries. If you are looking to hear more about how we have embraced "The Year of the Marketplace", on April 4 from 12-2:30PM PST, register to attend the GTM Global Summit. https://meylah.com/cosellvelocity2024/:ISV Success through the Azure Marketplace
It was exciting to share my story about my organization's experience with ISV Success and the commercial marketplace on the marketplace community blog. Check out the article now to hear my full story! In this article, I included my recommendations for best practices for working with Microsoft and optimizing your experience on the Azure Marketplace. You can find my recommendations below - I'm curious what else you would add to the list? Understand Azure Marketplace Policies: Familiarize yourself with Azure Marketplace policies, including pricing, security requirements, and other guidelines. Ensure that your product aligns with these policies. Optimize Your Listings: Craft clear and compelling product listings. Clearly communicate the value proposition, features, and benefits of your solution. Use high-quality images, videos, and documentation to enhance your listing. Ensure Security and Compliance: Adhere to Azure's security and compliance standards. Clearly communicate how your product handles security, data privacy, and compliance requirements. This can instill confidence in potential customers. Leverage Azure Services: Integrate your solution with Azure services whenever possible. This not only enhances the functionality of your product but also demonstrates a commitment to the Azure ecosystem. Optimize for Azure Marketplace SEO: Implement relevant keywords in your product description and metadata to improve search engine optimization within the Azure Marketplace. This can help potential customers discover your solution more easily. Engage in Marketing and Promotion: Actively promote your product through various channels. Participate in Azure marketing initiatives, webinars, and events. Leverage social media and other platforms to increase visibility. Gather and Showcase Customer Reviews: Encourage satisfied customers to leave positive reviews. Positive reviews can build trust and credibility. Address any negative feedback promptly and professionally. Monitor Analytics and Metrics: Utilize analytics tools to track the performance of your product on the Azure Marketplace. Understand user behavior, conversion rates, and other key metrics to make informed decisions. Stay Informed about Azure Updates: Keep yourself informed about updates and changes to the Azure ecosystem. Ensure that your product remains compatible with the latest Azure features and services. A full list of our Azure Marketplace products can be found https://azuremarketplace.microsoft.com/en-us/marketplace/apps?search=Ntegral&page=1.
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BPGI HiPo
We will be using this community to provide guidance and engage in conversations to help you accelerate your business growth with Microsoft. This community is a great space for us to connect, collaborate and learn from each other in making the most of the opportunities that Microsoft has to offer. We look forward to collaborating with you here. Let's grow!
BPGI Partner Ready
Private group hub for the BPGI Partner ready cohort where information will be shared. Join to stay informed and connect with others!