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Nonprofit Techies
2 MIN READ

Microsoft Dynamics 365 Marketing CRM

ShabnamMohammadi's avatar
ShabnamMohammadi
Icon for Microsoft rankMicrosoft
Oct 13, 2023

Greetings to our great non-profit organizations. In this article, we will guide you through Dynamics 365 Marketing.

 

Microsoft Dynamics 365 Marketing became Dynamics 365 Customer Insights – Journeys which is a comprehensive marketing solution which enables you to build customer journeys, improve communication and helps automate business processes with some of the key features such as Customer Journeys, Leads, Accounts, Campaign Automations, Email, Form, Survey, Landing Page Creator, SMS, Social Media Integration, Custom Workflows, Automations and more.

 

Dynamics 365 Marketing became Dynamics 365 Customer Insights – Journeys. You can find the official information here:
Transition to real-time marketing and transform your Customer Experience - Microsoft Dynamics 365 Blog

 

Microsoft Dynamics 365 Marketing consists of two primary modules. Therefore, both modules have the ability to create graphical emails and design interactive customer journeys to support marketing initiatives.

 

1-Real-time marketing: Enables you to initiate customer journeys in real-time based on signals and profile data you collect from your clients. So, the Real-time allows you to trigger customer journeys in real time based on the signals and customer profile. Some of the key features of real-time marketing are: Real Time Customer Journeys, Mobile Messaging, Real time analytics, Personalization across content and journeys and more.

2-Outbound marketing: Provides a set of output tools to help seamlessly connect marketing and sales processes. It also has a great capability for managing and organizing in-person events and webinars that seamlessly integrated with Microsoft Teams. Therefore, outbound marketing provides email and social channel capabilities, but you can also build your own custom channels. Outbound marketing is a great solution to seamlessly connect your marketing and sales processes. Some of the key features of Outbound marketing are:

  • Social media posting: Leverage the social media and Post messages to Facebook, Instagram, and Twitter.
  • Event management: Manage and organize all your event needs in one place.
  • Lead management: A potential lead is identified and qualified.
  • Lead scoring and grading: manage and organize the leads through a business process with automated lead scoring.
  • Subscription management: Subscription lists are managed at the contact. A subscription is a marketing page that contact can use to manage their communication with your organization.
  • Forums and landing page: forms provide the user interface that people use to interact with the data they need to do their work.

 

 

Updated May 16, 2024
Version 5.0
Dynamics 365 CRM
  • Sophia_Dudnyk's avatar
    Sophia_Dudnyk
    Copper Contributor
    Nov 16, 2023

    The comprehensive nature of Dynamics 365 Marketing, particularly its real-time marketing and outbound marketing modules, is indeed impressive. These tools' capabilities in automating and personalizing customer journeys can significantly enhance marketing strategies. On a related note, the effectiveness of such systems often hinges on the expertise of the development team behind them. I recall reading an article that delved into the nuances of recruiting skilled professionals in this domain, specifically focusing on how to hire Microsoft Dynamics CRM developers. It's a valuable resource provided some great insights for understanding the intricacies of staffing in this specialized field. 

     

  • awaness1700's avatar
    awaness1700
    Copper Contributor
    Nov 23, 2023

    Modern marketing solutions and tools can really and effectively promote your business on the Internet and find more potential customers. But of course, it makes sense only if you work with a competent and experienced specialist. I advise you to work with SEO Agency, and more about services, prices and other information about this agency can be found on the official website.

  • liliw900's avatar
    liliw900
    Copper Contributor
    Jan 11, 2024

    I think that now you can use various tops, ratings of marketing agencies, or again rely on reviews of people who have used the services of certain specialists. As for me and my business, I entrusted advertising and online promotion to Bing Ads Company. It was important for me that specialists not only choose a marketing strategy for my business, but also take upon themselves the launch and management of advertising campaigns.

  • IvanFarafonov's avatar
    IvanFarafonov
    Copper Contributor
    Jan 24, 2024

    Indeed, the transformation of Microsoft Dynamics 365 Marketing into Dynamics 365 Customer Insights – Journeys marks a significant advancement in digital marketing solutions. This comprehensive platform empowers businesses to craft intricate customer journeys, enhancing communication and streamlining various marketing processes. Key features like Customer Journeys, Leads, Accounts, Campaign Automations, and the integration of Email, Forms, Surveys, Landing Pages, SMS, Social Media, along with Custom Workflows and Automations, offer a rich toolkit for marketers.

    The real strength of dynamics 365 marketing implementation  – Journeys lies in its dual-module architecture, allowing for the creation of visually appealing emails and the design of interactive customer journeys. This approach not only supports but elevates marketing initiatives, offering a more dynamic and responsive way to engage with customers and transform the overall customer experience. It’s a game-changer for businesses looking to harness the power of real-time marketing.