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Microsoft SharePoint Blog
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Managing your organization's brand with the SharePoint brand center

Cathy_Dew's avatar
Cathy_Dew
Icon for Microsoft rankMicrosoft
Sep 25, 2024

The SharePoint brand center introduces a central location for your organization to manage and create brand assets for Microsoft 365. The new Brand center brings together the power of your organization asset libraries and your organization's brand assets to create and manage product application of your brand into Microsoft 365 products. 

 

SharePoint brand center

Our new SharePoint brand center provides an easy-to-use location for your brand managers (individuals responsible for your organizations brand) to create and manage from a single location.  While today's brand center is primarily focused on SharePoint and Viva Connections, we are excited to be working with multiple teams across Microsoft 365 to integrate their services for organization brand with the brand center and will share a bit more on this topic in this document. 

 

Features and capabilities mentioned in this blog post, are demonstrated in the following video with Cathy Dew (Microsoft) and Vesa Juvonen (Microsoft).

 

 

Manage your organization's brand assets

The Brand center is setup to allow easy management of your organization assets that will be available across Microsoft 365 in one location while also providing a location to create product specific brand application scenarios. The first of these organization assets to be supported in the brand center are brand fonts and brand colors. 

 

Brand fonts

Manage your organization's brand fonts using the brand fonts library in the SharePoint brand center.  As a brand manager uploads your font files into the brand fonts library you will be able to manage which fonts are available in picker experiences.  Fonts can be used to define and showcase your brand's expression. 

 

Brand fonts in the SharePoint brand center

Learn more about brand fonts.

 

Brand colors

Manage your organization's brand colors using the brand color list in the SharePoint brand center.  As a brand manager, you can create a list of your brand colors that will be available for picker experiences.  Brand colors can be utilized to customize and add personality to your content and experiences. 

 

Add your brand colors in the SharePoint brand center 

Learn more about brand colors.

 

Brand images

Images and logos can provide the context, definition, and identity of your content to align with your brand. By utilizing Organization Assets Libraries brand managers can provide the images to help anyone in their organization create content that will reflect the values and beliefs of their brand. 

Organization assets library for enterprise images

Learn more about setting up organization asset libraries

 

SharePoint and Viva Connections Branding

 

Font packages

Once you have uploaded your organizations brand fonts into the SharePoint brand center, you will be able to create a font package that can later be applied to your SharePoint sites and Viva Connections desktop experiences. A font package contains the configuration of how you want your fonts to be utilized within your content.  

 

Font packages in the SharePoint brand center

 

Microsoft has provided a set of 8 font packages that can be used without uploading custom fonts into the Brand center to transform your sites and experiences. 

 

You can include 2 font families into your font package and then select 4 font styles to assign to the font package slots. Headline, title, content, and interactive will determine which fonts and styles are used in your content. 

 

SharePoint includes custom font support for the following areas (September 2024):

Site header - site title Quick links web part Hero web part All web part titles (From Microsoft) Link web part
Hub header - hub title Button web part Sites web part Countdown timer web part Organization chart web part
Navigation (hub and site) - links and labels Dashboard for Viva Connections People web part Events web part Site activity web part

News web part

Image web part Call to action web part Highlighted content web part Weather web part
Page title region Section heading Text web part (RTE) Image gallery web part World clock web part

 

Viva Connections includes custom font support for the following areas:

Welcome/Greeting text Section headings Dashboard cards Level 1 Resources

 

You can also utilize custom fonts in your custom solutions using SharePoint Framework

 

Learn more about font packages.

 

Themes

Using color can transform the look of your sites and experiences and we are excited to introduce a new way to create and manage themes within the SharePoint brand center.  You can use this new tool to create your organization's themes without needing PowerShell.  Any existing themes created in your tenant via PowerShell will remain available and manageable with PowerShell. 

 

 

Theme creation in the SharePoint brand center

Creating themes in the SharePoint brand center will make these themes available for your organization to use in the Change the look experience. 


Learn more about themes in SharePoint and Viva Connections. 

 

PowerPoint branding

 

Copilot in PowerPoint using your organization's brand library

When working with Copilot and PowerPoint you have two options to utilize your organization's brand content in your presentations.  

 

By using Copilot with your organization's branded templates, you can create presentations that look tailored for your information. Copilot will try it's best to create beautiful presentations with your content, but by following the best practices outlined in the linked documentation you will have the best chance to be successful. 

Your organization's available templates

Learn more about using organization brand templates with Copilot and PowerPoint 

 

Once you have a presentation or if you are creating a presentation on your own and would like to use your organization's images you can also make use of Copilot to select images. With a few simple steps, you can ask Copilot to find images from your organization with a simple conversation. 

Copilot chat for enterprise images

Learn more about enterprise images with Copilot for PowerPoint

 

Clipchamp branding

 

Brand kits in Clipchamp

When creating video content Clipchamp makes it easy to provide all of your organization's brand assets in one simple package called a Brand kit.  It is now possible to create brand kits for your organization and distribute them to your enterprise users. 
Organization brand kits are available in Clipchamp

Learn more about brand kits in Clipchamp.

 


 

We look forward to seeing what you create with the SharePoint brand center and your organization's brand assets across Microsoft 365. 

Updated Sep 25, 2024
Version 1.0
  • grant_jenkins's avatar
    grant_jenkins
    Steel Contributor

    Hi Cathy_Dew. Thanks for the announcement.

     

    The new Central Branding solution is looking promising. However, there are a few things I'd like to provide feedback on.

    • Are you looking at the option to use the Private CDN? Turning on the Public CDN is potentially a blocker for us.
    • What is configured (scope) when enabling the Public CDN for the Branding Center - does it just add a specific scope for the Org Library(s)?
    • Really hoping you ensure the Microsoft example fonts are disabled (not shown) by default and we (your customers) can enable if we want. They are not at all in alignment with our brand so can't have them available to users, and likely won't be for most of your customers.
    • One big gap is the ability to create a Theme and not make it available to users to apply to their sites. We have many scenarios where we want to apply a specific Theme to a set of sites (our Cultural Hub as an example). This has a very distinct Theme that shouldn't be used anywhere else in the tenant. This needs to be managed centrally but can't see a way to do this now. We are not looking to use the Site-specific Themes that you mentioned (see further comments about those later) as the Theme will be applied to multiple (select) sites.
    • Really hoping you are looking to redesign the current Theme builder as it's very limited (similar to the original Fluent UI one we used in the past). We still need to go into the JSON to change colors at lower levels for all of our Themes to get the look and feel we need.
    • How do you identify sites that have used a particular theme? We need this for governance, especially if some of our Themes change over time. We are currently only able to do this using _api/web/PrimaryColor - which is not ideal and won't work if two themes have the same primary color.
    • Are you looking to provide a way to hide individual Microsoft provided Themes (currently it's all or nothing)?
    • It would be great if your Learn about themes link includes low level understanding of what colors are used where.
    • PLEASE ensure the (upcoming) Site specific Theme option is DISABLED by default. The whole idea is that we can centrally manage our branding. We can't have our users start creating any theme they want across the tenant and destroy our Company Branding.

    A lot of these are absolute blockers for us. Note that we have well over 100k SharePoint Sites and 65k+ users, so need to ensure we are managing our governance with everything that comes through from Microsoft.

  • Hello Cathy_Dew 

    I have 2 questions:

    1. is it (will it be) possible to access and manage the assets libraries from the Brand Center?
    2. is it (will it be) possible to create and save a site template in the Brand Center, and by this way make it available in the site creation process as a custom template?

    thanks 

  • TobiasAT's avatar
    TobiasAT
    Steel Contributor

    Cathy_Dew Question, what is the current state of the brand center? Is Brand Center still in Public Preview or a state General Availability? Thanks for an update. 

  • RMatlack's avatar
    RMatlack
    Brass Contributor

    What features and functionality have you planned for the Brand Center? It would be great if we could adjust the font sizes. Our brand fonts need to be bumped up a few sizes. Otherwise, they're difficult to read in the default settings. We'd also love to see some of the same color options we had with the old theme builder, with all the Fabric palette and semantic slots.

  • grant_jenkins's avatar
    grant_jenkins
    Steel Contributor

    Cathy_Dew Hoping you and your team will respond to some of the posts here.

     

    We just got the following Service Announcement:

    [SharePoint Online] Microsoft SharePoint: Customize your individual sites and experiences with fonts and themes [MC905757]

    • "Coming soon for Microsoft SharePoint: Site owners will be able to create font packages and themes for their sites and experiences by combining the branding assets that the organization provides or by creating their own."
    • "Admins will need to take no action for this feature to be available. This will be available by default to all site owners without admin action and cannot be disabled."

     

    Two key questions here:

    • Will this only be available to Site owners if we enabled the Brand Center? If it will become available even if we don't enable the Brand Center, then that is a major concern and can NOT be rolled out to our tenant.
    • Why is this rolling out with no option to be disabled? Microsoft always say they listen to their customers but continue to roll out features (that are mostly not ready) and more often than not, no way to disable.

    Really hoping to get some responses for all feedback shared here.

  • grant_jenkins's avatar
    grant_jenkins
    Steel Contributor

    Cathy_Dew  In relation to my post above. The new feature that allows Site owners to create their own themes and upload font packages imposes clear legal and compliance issues for our company and can not be enabled in our tenant (non-negotiable). It also completely destroys the ability to centrally manage any branding which completely goes against the centrally managing aspect of the new Brand Center (confused).

     

    For everyone - this feature will be rolled out regardless of the Brand Center being enabled or disabled (what we've been told from Microsoft).

     

    I've created a UserVoice for it (link below). This has already been raised with our corporate brand and legal teams to understand full implications. From our standpoint it needs to be disabled by default and us (your customers) to enable/disable as required.

    Legal and Compliance Issue: Customize your individual sites and experiences with fonts and themes [MC905757] ยท Community (microsoft.com)

  • What permission level is required to manage these contents? Is being an editor on the brand center site enough? Thanks!

  • Lisa_Wagner's avatar
    Lisa_Wagner
    Copper Contributor

    It's great to finally have a central place to create and manage themes, however, this still requires in most realistic scenarios the need to create and import themes via PowerShell. I'm not sure why you decided to leave out the capability to change the "themeLighterAlt" and other alternative colors in the theme pallet that are pretty commonly needed by most organizations. The "pick a primary color and generate and use what it spits out" just isn't good enough, and doesn't meet organization branding needs or produce a desired alternative for the alternate section backgrounds in SharePoint that you can choose from. Why not just roll this out with all those theme options to begin with?

  • Lisa_Wagner's avatar
    Lisa_Wagner
    Copper Contributor

    grant_jenkins It seems that they don't intend to respond to these posts. Thank you for raising all these issues on user voice, I've upvoted both of your submissions there.

  • lisa white's avatar
    lisa white
    Brass Contributor

    How does this affect sites that are attached to Hub Sites? We don't want any site admins to use any other themes besides the Hub Site.