Introducing custom domains and Australia expansion for Azure Active Directory B2C
Published Apr 09 2021 09:00 AM 9,340 Views

Hello friends,


Since my last update, the Azure Active Directory (Azure AD) External Identities team has been focused on delivering so many exciting new features that I can’t wait to share. Here are two that we’re releasing today: Now, Azure AD B2C developers can create custom domains for B2C user experiences with Azure Front Door; and public preview of Azure AD B2C in Australia allows organizations there to optimize their customer experiences. These two updates represent Microsoft’s ongoing commitment to making it easier for organizations to deliver experiences to employees, partners, and customers.


Self-service custom domains

Customer experiences should reflect your company’s brand from start to finish – even when users are redirected to authenticate. Now, Azure AD B2C developers worldwide can set up a custom domain name through a self-service process, which is possible via integration with Azure Front Door. Instead of redirecting users to a generic Azure AD B2C domain (eg., you can direct users to a custom domain specified by you (eg. for a more seamless, branded experience.


Setting up custom domains for Azure AD B2C with Azure Front Door is seamless and works with both standard and custom user flows. You can learn more on how to set it up in our documentation.



B2C Custom Domains.png

Instead of redirecting to, Azure AD B2C displays a custom domain name specified by the app owner.


Expanded availability in Australia

Starting today, Azure AD B2C tenants are available in public preview in Australia. This enables organizations to access all the capabilities of our global Azure AD B2C service, with the added benefit of being able to store B2C user data within Australia. In addition, apps hosted in Australia will avoid latency in the identity experience since the service is hosted on the same side of the world.



Create a tenant in Australia.



Existing Azure customers in Australia and New Zealand can try it out by going to the Azure portal in Australia and searching for B2C. New customers can try it out by choosing Australia or New Zealand as the Country/Region when creating a new Azure AD B2C tenant.


We love hearing from you, so keep trying new features and sharing feedback through the Azure forum or by following @AzureAD on Twitter.



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‎Jun 07 2021 08:42 AM
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