Enhanced Company Branding for Sign-in Experiences Now Generally Available
Published Jul 25 2023 09:00 AM 12.1K Views

Hello friends,   


I’m pleased to announce the general availability of the enhanced company branding functionality that allows for customization of the Microsoft Entra ID and Microsoft 365 sign-in experience with less effort. 


The experience controls apply to sign-in for users in the directory and for external users, including use cases for B2B, B2E, Customer Identity and Access Management (CIAM) and first-party applications running on Entra ID. With enhanced company branding, you’ll be able to create a custom look and feel for the default sign in pages, as well as pages targeting specific browser languages. In addition, you can now customize self-service password reset (SSPR), footer hyperlinks, and browser icon, style sign-in experiences using cascading style sheets (CSS) and enable header and footer using one of the pre-defined templates.  






The following settings are now available on the company branding blades:    

  • Configure layout – This allows you to specify the placement of web page elements on the sign-in page.  





  • Set up custom self-service password reset hyperlink – This provides the ability to show, hide, or customize the self-service password reset link on the sign-in page.  





  • Customize footer hyperlinks - the URLs and link text for privacy and terms of use hyperlinks that appear in the footer of the sign-in page:    





  • Set up ‘Favicon’ - the icon that displays in the web browser tab: 





  • Customize header - a custom logo to display in the header of the sign-in page:  





Once your settings are uploaded, you can view the resulting user experience.  


Get started using company branding by setting up Entra ID P1, P2 or Office 365.   


Learn more about company branding.  


Levent Besik 

VP of Product Management, Microsoft identity  

Levent B | LinkedIn 



Learn more about Microsoft Entra: 


Version history
Last update:
‎Jul 19 2023 11:35 AM
Updated by: