Announcing new ways to sell and deploy Azure Applications
Published Oct 26 2023 01:52 PM 1,907 Views

Marketplace Azure Applications are used by thousands of ISVs to offer cloud solutions hosted in the customer Azure tenant. We’re excited to announce new Azure Application deployment modes to give ISVs and customers more flexibility to configure and sell Azure Applications managed by their customers. This is how some leading ISVs and startups are selling and deploying Azure Apps via Marketplace:




"Microsoft's Azure Marketplace allows us to serve and support a global audience leveraging native Microsoft technologies like Azure Virtual Desktop, Microsoft Intune, and Windows 365. Having Azure Apps that run inside the customer's Azure tenant inherently provides a strong security posture for our Nerdio Manager products that are customized to the unique needs of MSPs and enterprise IT. I can't speak enough about the speed to market we have been able to achieve, and we are already testing out new options such as making publisher management optional. Bottom line: the Marketplace team continues to innovate – greatly empowering us and our partners and customers to do the same." – Amol Dalvi, VP, Product, Nerdio.
Nerdio uses the Publisher Managed Application deployment mode.




Semarchy, a leader in the Master Data Management (MDM) field, offers a unique combination of a unified, modular data platform and a pragmatic approach to governance, helping organizations rapidly generate business value from their data at scale. This approach has earned Semarchy top ratings in the Gartner Peer Index review and a designation as a "leader" in the 2021 Magic Quadrant for Master Data Management.


Semarchy services a diverse set of customers across vertical solutions including some of the world's largest regulated (e.g. NIST, HIPPA, SOX, and GDPR ) enterprises. For example, Shake Shack utilized the Semarchy xDM platform to centralize their data, enhancing accuracy and quality during a time of rapid growth.


Through the Azure Customer Managed App, Shake Shack can manage the Semarchy xDM, allowing the customer to maintain control over their deployed infrastructure and providing business value almost immediately, all while scaling to meet enterprise complexity.


Semarchy uses the newly released customer managed app.




Fairly AI is on a mission to democratize safe, secure, and compliant AI across the enterprise.  Fairly’s AI Compliance management platform enables technology and policy experts to connect and cooperate, bridging the AI oversight gap seamlessly by making it easy to apply policies and controls throughout the AI model lifecycle. 


Fairly's enterprise customers prefer Azure private cloud deployment, and they reduced their customers' Azure private cloud deployment time from days to minutes by using Azure Customer Managed App with full customer access.


“Most of our enterprise customers operate in highly regulated industries and have strict access control requirements.  By providing them the ability to manage the Fairly platform via the Customer Managed App directly allows our customers to remain in control of the deployed infrastructure and reduce the deployment time from days to minutes while shortening our InfoSec vendor assessment / procurement cycle.” - Fion Lee-Madan, Co-Founder, Fairly AI


Fairly AI uses the newly released Customer Managed Application deployment mode.


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‎Oct 26 2023 02:32 PM
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