Product reviews, social media posts, and discussion forums are a major source of information for businessesfor analyzing customer feedback. Natural Language Processing (NLP), and specifically sentiment analysis, providesan automated way to categorizethis feedbackinto positive, neutral, and negative categories.Using this information, businesses can identify trends in customer sentiment, find what drives customer satisfaction, and react to negative feedback.
With the release of the newOpinion Mining feature in Text Analytics, we provide a new toolfor analyzing user-generated content. Opinion Mining is an implementation of aspect-based sentimentanalysis which goesbeyond identifyingthe sentimentto provide more insights from text data. Using this new tool, businesses can extract customers’ sentiment and opinions around specificaspects or attributes of a product or service.
For example, in a review commentregarding a hotel staysuch as “I liked the pool, butthestaff was unfriendly”, Opinion Mining would identify the following:
Aspect
Opinion
Sentiment
Pool
Liked
Positive
Staff
Unfriendly
Negative
Aggregating this data can highlight trends and provide deeper understanding of customer sentiment, breaking down the data into specific areas the business can dive into.
Image showing multiple aspectsand opinionsfrom hotel reviews
Opinion Mining can add greater depth to understanding of customer sentiment and provide a more granular view of the data in voice of customer, customer feedback analytics, and call center analytics solutions.Customer feedback that mentions a competitor’s product features can be used to perform competitive analysis. And combined with customerpurchase history and profile data from CRM systems, it can provide a powerful way to analyze and guide product design and launch, brand strategy, and advertising and marketing campaigns.
Get started
For more information on how to use sign up and use Opinion Mining, see the documentation.
Updated Jul 01, 2020
Version 3.0
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The Opinion Mining feature in Text Analytics enables getting deeper insights from customer reviews. Explore customers' perception of aspects, such as specific attributes of products or services, in social media, customer reviews, and other sources to get a pulse on your brand.
","body":"
Product reviews, social media posts, and discussion forums are a major source of information for businessesfor analyzing customer feedback. Natural Language Processing (NLP), and specifically sentiment analysis, providesan automated way to categorizethis feedbackinto positive, neutral, and negative categories.Using this information, businesses can identify trends in customer sentiment, find what drives customer satisfaction, and react to negative feedback.
\n
\n
With the release of the newOpinion Mining feature in Text Analytics, we provide a new toolfor analyzing user-generated content. Opinion Mining is an implementation of aspect-based sentimentanalysis which goesbeyond identifyingthe sentimentto provide more insights from text data. Using this new tool, businesses can extract customers’ sentiment and opinions around specificaspects or attributes of a product or service.
\n
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For example, in a review commentregarding a hotel staysuch as “I liked the pool, butthestaff was unfriendly”, Opinion Mining would identify the following:
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Aspect
\n
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Opinion
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Sentiment
\n
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Pool
\n
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Liked
\n
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Positive
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Staff
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Unfriendly
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Negative
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Aggregating this data can highlight trends and provide deeper understanding of customer sentiment, breaking down the data into specific areas the business can dive into.
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Image showing multiple aspectsand opinionsfrom hotel reviews
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Opinion Mining can add greater depth to understanding of customer sentiment and provide a more granular view of the data in voice of customer, customer feedback analytics, and call center analytics solutions.Customer feedback that mentions a competitor’s product features can be used to perform competitive analysis. And combined with customerpurchase history and profile data from CRM systems, it can provide a powerful way to analyze and guide product design and launch, brand strategy, and advertising and marketing campaigns.
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Get started
\n
For more information on how to use sign up and use Opinion Mining, see the documentation.
","body@stringLength":"13254","rawBody":"
Product reviews, social media posts, and discussion forums are a major source of information for businessesfor analyzing customer feedback. Natural Language Processing (NLP), and specifically sentiment analysis, providesan automated way to categorizethis feedbackinto positive, neutral, and negative categories.Using this information, businesses can identify trends in customer sentiment, find what drives customer satisfaction, and react to negative feedback.
\n
\n
With the release of the newOpinion Mining feature in Text Analytics, we provide a new toolfor analyzing user-generated content. Opinion Mining is an implementation of aspect-based sentimentanalysis which goesbeyond identifyingthe sentimentto provide more insights from text data. Using this new tool, businesses can extract customers’ sentiment and opinions around specificaspects or attributes of a product or service.
\n
\n
For example, in a review commentregarding a hotel staysuch as “I liked the pool, butthestaff was unfriendly”, Opinion Mining would identify the following:
\n
\n
\n
\n\n
\n
\n
Aspect
\n
\n
\n
Opinion
\n
\n
\n
Sentiment
\n
\n
\n
\n
\n
Pool
\n
\n
\n
Liked
\n
\n
\n
Positive
\n
\n
\n
\n
\n
Staff
\n
\n
\n
Unfriendly
\n
\n
\n
Negative
\n
\n
\n\n
\n
\n
Aggregating this data can highlight trends and provide deeper understanding of customer sentiment, breaking down the data into specific areas the business can dive into.
\n
\n
\n
Image showing multiple aspectsand opinionsfrom hotel reviews
\n
\n
Opinion Mining can add greater depth to understanding of customer sentiment and provide a more granular view of the data in voice of customer, customer feedback analytics, and call center analytics solutions.Customer feedback that mentions a competitor’s product features can be used to perform competitive analysis. And combined with customerpurchase history and profile data from CRM systems, it can provide a powerful way to analyze and guide product design and launch, brand strategy, and advertising and marketing campaigns.
\n
\n
Get started
\n
For more information on how to use sign up and use Opinion Mining, see the documentation.
The Opinion Mining feature in Text Analytics enables getting deeper insights from customer reviews. Explore customers' perception of aspects, such as specific attributes of products or services, in social media, customer reviews, and other sources to get a pulse on your brand.
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