marketplace
137 TopicsSeamless private offers: From creation to purchase and activation
Join us for a practical, end‑to‑end walkthrough of seamless private offer execution—from creation to customer purchase to partner activation. You will learn: How to create private offers in Partner Center How to extend private offers to the right party (including multiparty private offers, resale enabled offers, and CSP motions) What the customer purchase experience looks like on the receiving end What flexible billing schedules apply to, and how to proactively set yourself up for success This event will feature a live Partner Center demo and include time for live Q&A so bring your questions! Note: Partner Center reporting will not be covered in this session, but you can learn more by watching Tracking transaction to payout in Partner Center reports. Office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast.Co-sell Coaching: Episode 1, Carve Partners - AMA
PLEASE NOTE: If you are planning to attend this event, please either use the 'Add to calendar' option below the "Attend" button, or create your own calendar reminder. Clicking attend will not automatically add this event to your calendar, and you will not receive any email notifications reminding you about the event. Join us for Co-sell Coaching, where your peer Microsoft partners will walk you through their best practices on how to co-sell effectively through the marketplace. Our first community event in this series will feature Carve Partners. Join to learn: Unlock Faster Growth: Why you should prioritize co-selling Get Started the Right Way: How to create a co-sell strategy and get started Maximize Your Impact: How to prioritize deals and build your co-sell pipeline Engage Microsoft Sellers: What to expect and how to get their attention Keep Winning: What to do after a co-sell win to build ongoing momentum Each Co-sell Coaching event features a live Q&A with Microsoft partners and Microsoft subject-matter experts.The Marketplace playbook for channel-led sales
Get step-by-step guidance and go-to-market resources to help you recruit and activate partners for channel-led sales through Microsoft Marketplace. With the expansion of channel-led sales capabilities, software companies can engage partners to reach new customers through Microsoft Marketplace. Through resale enabled offers and multiparty private offers, software companies can empower partners to sell on their behalf to drive scale, reach new markets, and unlock new co-sell opportunities. In markets where both resale enabled offers and multiparty private partners are available, software companies can also scale through distributors, who can activate their broader channel networks. If you're looking for a practical playbook, partner recruitment guidance, and new marketing materials to empower partners to sell on your behalf, don't miss this edition of Microsoft Marketplace partner office hours! We'll also be sharing best practices and lessons learned from successful software companies and answering your questions live. Who should attend? Alliance, channel, sales, and operations roles at software companies This office hour is structured for software companies—channel partners are welcome to attend to network with software companies Q&A will be available for attendees who join live. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast. Resources Channel-led Campaign in a box Multiparty private offers Resale enabled offers Microsoft Marketplace office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise notedMulti‑currency private offers in Microsoft Marketplace
Microsoft Marketplace is available in 141 regions and supports 17 currencies. As Marketplace adoption continues to grow more partners are navigating sales that involve multiple currencies, local customer invoicing, and evolving seller of record responsibilities. Understanding how currency exchanges impact private offers, partner payments, and customer billing is critical to successfully managing Marketplace transactions across geographies. Join this practical walkthrough to learn how multi‑currency transactions are managed through Microsoft Marketplace. You’ll see how currency exchange is handled across deal constructs, including a multiparty private offer example, and what changes when partners participate in resale enabled offers and assume seller of record responsibilities. If you are a software company or channel partners selling in Microsoft Marketplace and want to confidently navigate local currency transactions, understand how timing impacts payments, and apply best practices when executing deals across geographies, this session is for you! What you’ll learn: How Marketplace customers are invoiced and the currency of record How to configure private offers in local currency How sales timing affects partner payments How the FX rate applies to Marketplace sales Takeaways: Clear understanding of multi‑currency Marketplace transactions Confidence in creating private offers in local currency Foundational knowledge to support sales of resale enabled offers Microsoft Marketplace office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted. How do I participate? Registration is not required. Add this event to your calendar and select Attend to receive reminders. Post your questions in advance, or any time during the live broadcast. Additional resources Geographic availability and currency support for Microsoft Marketplace FAQ: Foreign exchange for Microsoft Marketplace publishersHow to structure your Microsoft Partner Center account for long term success
A well-defined Microsoft Partner Center account is critical for smooth operations, marketplace success, and an overall better experience in the portal. But with multiple configuration options, identifiers, and account relationships to understand, it’s easy to get lost in the details. In this discussion, we’ll walk through how to set up and organize your Microsoft Partner Center account for operational efficiency and marketplace success. What we will cover Understand account structures and publisher configurations Working with important identifiers used in account management and support scenarios Scenarios and best practices for long-term successful management of your accounts By the end, you’ll know exactly how to structure your Microsoft Partner Center account so that it supports your organization’s needs today and scales with you as you grow in the Microsoft ecosystem. Ready to optimize your Partner Center account? Join us November 4th at 9:00 AM PST to learn more and ask questions. How do I participate? Select “Add to calendar” to save the date, then click the “Attend” button to save your spot, receive event reminders, and participate in the Q&A. If you can’t make the live event, don’t worry. You can post your questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. Where do I post my questions? Scroll to the bottom of this page and select “Comment.” This event will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week.Build, publish, and optimize Marketplace offers with App Advisor
Tune in for live demos and proven best practices on using App Advisor, Microsoft’s guided experience for Microsoft Marketplace success! Learn what App Advisor is, how it works, and how it can help partners accelerate Marketplace offer creation. Walk through key stages of the experience from validating value to publishing and optimizing your listing. We’ll focus on the most impactful tools and features, including: Marketplace Value Calculator - Estimate the potential benefits of selling your solution on Marketplace. Quick Start Developer Toolkit - Speed up development and reduce setup complexity. Offer Type Selection Wizard and Offer Creation - Choose the right offer model and publish with confidence. New AI‑based marketplace listing improvement recommendations - Get actionable insights to optimize any published offering for better visibility and performance. We'll also share tips to grow your sales, promote your offer, sell through channel partners, and make the most of co-sell. Whether you’re new to marketplace publishing or looking to improve and scale existing offers, you'll find practical guidance, real examples, and AI‑powered tools to help you succeed faster. Office hours for partners are typically held the third Wednesday of every month, 8:30 am PT unless otherwise noted. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!How to build a Microsoft Marketplace channel practice
Building a successful Marketplace practice takes more than great offers—you need the right people, processes, and strategy working together. Learn exactly how top‑performing partners organize their teams across alliances, operations, sales, and leadership. We’ll break down who owns what, why executive sponsorship is a game‑changer, and how to get every part of your organization aligned around Marketplace growth. You’ll also get a proven, repeatable framework you can put into action immediately. From offer strategy and co‑sell integration to operational readiness, pipeline acceleration, and scalable go‑to‑market motions, this session equips you with the blueprint used by partners thriving in the Marketplace today. Plus, you’ll walk away with curated tools, templates, and dashboards to speed up onboarding, publishing, co‑sell, and sales execution—so you can confidently launch or scale your Marketplace practice with momentum. How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!Office hours for partners: Marketplace rewards for FY26
If you are a software company or channel partner selling through the Microsoft commercial marketplace, don’t miss our first Office Hours session of the new fiscal year! We start with an update on Marketplace Rewards for channel partners, which is now generally available for FY26. We then dive into the following topics and answer your questions live: Marketplace Rewards benefit tiers and changes from the pilot program Essential tips for utilizing Microsoft Azure Sponsorship to win multiparty private offer deals Lessons learned from successful partners Where can I access the deck? Click here to download the slides presented in this session of Office Hours. When is the next Office Hours session? Bookmark the Marketplace Community for announcements about upcoming Office Hours events.Co-sell Coaching: Episode 2, Abnormal Security - AMA
PLEASE NOTE: If you are planning to attend this event, please either use the 'Add to calendar' option below the "Attend" button, or create your own calendar reminder. Clicking attend will not automatically add this event to your calendar, and you will not receive any email notifications reminding you about the event. Join us for Co-sell Coaching, where your peer Microsoft partners will walk you through their best practices on how to co-sell effectively through the marketplace. Our second community event in this series will feature Brett Ferancy, Global Alliance Leader at Abnormal Security. Join to learn: The value of co-selling with Microsoft Proven best Practices for effective co-sell execution Scaling through the marketplace and multiparty private offers (MPOs) Each Co-sell Coaching event features a live Q&A with Microsoft partners and Microsoft subject-matter experts.Turning co-sell readiness into real Microsoft Marketplace revenue
Achieving co-sell readiness in Microsoft Marketplace is only the beginning. Many software development companies reach this milestone but struggle to translate it into meaningful pipeline and consistent seller engagement. Join Microsoft partner and special guest Trunal Bhanse, CEO and co-founder at Clazar, as he breaks down what separates companies that are simply “co-sell ready” from those that successfully build active, revenue-generating partnerships with Microsoft sellers. Drawing on real-world insights from hundreds of marketplace partners, we’ll explore the operational habits, processes, and strategies that drive faster deal velocity, larger deal sizes, and stronger collaboration with the Microsoft field. You'll learn: How to create seller-focused collateral that drives Microsoft field engagement Best practices for working effectively with your Partner Development Manager (PDM) How to improve referral response times to increase co-sell opportunities You'll walk away with: A practical checklist to improve Microsoft seller engagement immediately Proven strategies to generate more co-sell opportunities A clearer understanding of how to operationalize your marketplace motion for consistent growth How do I participate? Select Add to calendar to save the date, then click the Attend button to save your spot, receive event reminders, and participate in the Q&A.* If you can’t make the live event, don’t worry. You can post questions in advance and catch up on the answers and insights later in the week. This session will be recorded and available on demand immediately after airing. It will feature AI-generated captions during the live broadcast. Human-generated captions and a recap of the Q&A will be available by the end of the week. * Don’t see the Attend button? Sign in to your Marketplace Tech Community account or register for the Tech Community and join the conversation!