Turn customer AI ambitions into measurable outcomes in FY27
AI adoption is accelerating, but successful execution starts with the right customer conversation. In this new Azure partner blog, Cyril Belikoff, Vice President Commercial Cloud and AI, shares how partners can help customers move from AI planning to production by focusing on business outcomes, modernizing critical foundations, and identifying the next best step on their AI journey. Learn how the FY27 Core and Frontier conversation framework can help uncover opportunities across cloud modernization, data, security, governance, AI, and agents. You'll also explore real-world examples from organizations including Copeland, Riddell, and Aiforia that demonstrate how strong foundations can unlock measurable business impact and create new opportunities for innovation. Whether you're helping customers modernize infrastructure, unify data, strengthen governance, or scale AI solutions, this article offers practical guidance, partner resources, and proven approaches to advance customer outcomes throughout FY27. đź’ˇGet the insights FY27 is the year to execute on AI: A starting point for Azure partners
Learn how leading partners drive co-sell success with Microsoft Marketplace
Want to create more Marketplace opportunities and strengthen your co-sell motion? Join Reis Barrie, CEO of Carve Partners, for a practical discussion on how leading software companies use Microsoft Marketplace to accelerate growth, engage Microsoft sellers, and create repeatable paths to revenue. You'll learn the fastest path toward transactable offers and Azure IP co-sell eligibility, explore the seller habits that consistently generate Marketplace opportunities, and discover strategies for identifying high-potential accounts and shortening sales cycles. The session will also cover Marketplace signals, funding opportunities, and proven engagement approaches that help partners build momentum sooner. Whether you're responsible for sales, alliances, Marketplace strategy, or go-to-market execution, this session offers actionable insights you can apply immediately. Stay for the live Q&A and bring your questions. Add to your calendar: How leading partners drive co-sell success with Marketplace
Marketplace offers as transactable and azure benefit eligible
Query about Marketplace listings - I want to upload a new offer as SaaS. I want to make sure it's transactable and also have the azure benefit tag added to it. I have the banking and tax profile approved and completed. I'm unable to find how do I get the Azure benefit eligible tagged to this offer (or is there a pre-requisite). I have reviewed the Marketplace best practices but unable to find how do I exactly go about doing it.Discover how Dragon Copilot solutions can reach clinicians through Microsoft Marketplace
As healthcare organizations adopt AI to streamline care delivery, partners have a new opportunity to bring innovation directly into clinical workflows. Microsoft Marketplace now supports Dragon Copilot Physician Apps and Agents, helping partners deliver intelligent solutions that support documentation, clinical insights, and workflow efficiency at the point of care. Learn how Microsoft Marketplace helps partners publish, monetize, and scale Dragon Copilot solutions through flexible commercial models, trusted purchasing experiences, and targeted healthcare discovery experiences. Read the article to explore the new Dragon Copilot offer type and how to bring your healthcare innovation to market through Microsoft Marketplace. 👉 Read the full article: Accelerate healthcare innovation with Dragon Copilot apps and agents in Microsoft MarketplacePartner perspective: How Breakthru uses App Advisor and AI-listing optimization to drive growth
Optimizing a Marketplace listing isn’t just a marketing exercise—it directly impacts discoverability, demand, and revenue. But knowing what to change (and when) can be challenging for software development companies. In this partner‑written blog post, Marketplace software development company Breakthru shares firsthand experience using AI‑powered listing recommendations in App Advisor to move from guesswork to confident, data‑driven optimization—without risking listing performance. Dan Langille also reflects on how App Advisor became a core part of their business, what’s working in practice, and how AI is changing how teams iterate on their Marketplace presence. 👉 Read the partner story here: Improve Marketplace outcomes with AI‑powered listing recommendations in App Advisor Discussion prompts for the community: Would AI‑driven recommendations change how often you iterate on your listing? Have you used App Advisor for selling and growing app and AI agent sales? Curious to hear how other Marketplace partners are approaching listing optimization today!Discover new Microsoft Marketplace innovations announced at Microsoft Build
At Microsoft Build, Microsoft shared new opportunities for software development companies and partners to build, scale, and monetize AI apps and agents through Microsoft Marketplace. Explore how Microsoft Marketplace is helping software companies accelerate go-to-market strategies, expand customer reach, simplify procurement, and unlock new revenue opportunities across the Microsoft ecosystem. Learn how organizations can take advantage of Azure and Marketplace capabilities to support AI innovation and deliver enterprise-ready solutions faster. Whether you’re building intelligent applications, growing your commercial marketplace presence, or exploring new ways to monetize AI-powered solutions, this is a valuable resource for understanding the latest Microsoft Marketplace announcements and opportunities coming out of Build. 👉 Read more: Build, scale, and monetize apps and agents with Microsoft MarketplaceImprove your Microsoft Marketplace listing performance with AI-powered, personalized recommendations
Discover how to strengthen your Microsoft Marketplace listing and increase discoverability with new AI-powered optimization capabilities available in App Advisor. This article explores how software development companies can receive fast, personalized recommendations that help improve clarity, strengthen value propositions, and align listings with Microsoft Marketplace best practices. In today’s competitive Marketplace environment, listing quality plays a critical role in whether customers discover, engage with, and ultimately choose your solution. The new listing optimization experience provides immediate, actionable feedback across key areas such as value proposition, solution description, and overall presentation—helping teams identify gaps and make improvements with confidence. Learn how this capability works, what it evaluates, and how your organization can use it to continuously refine your listing and drive better outcomes. Read the full article to explore how you can move from guesswork to data-driven optimization in Microsoft Marketplace. Read more: Get personalized, fast recommendations for your Marketplace listing to boost your discoverabilityTurn Microsoft co-sell readiness into closed-won opportunities
Achieving co-sell-ready status is an important milestone, but it is only the beginning. Turning that readiness into revenue takes an active, repeatable co-sell motion that brings together Microsoft seller engagement, Partner Center opportunity management, joint customer engagement, and Microsoft Marketplace. In this practical playbook, learn how to strengthen partner-led co-sell opportunities and inbound referrals from Microsoft, engage Microsoft sellers with clear asks, prepare private offers earlier in the sales cycle, and keep opportunities moving toward closed-won. You’ll also find a 90-day framework and key metrics to help activate, measure, and scale your Microsoft co-sell motion. Ready to put co-sell into action? Read the full article.Accelerate your AI go-to-market strategy with Microsoft Marketplace
AI innovation is moving faster than ever but building a successful AI solution requires more than choosing the right model. From development and deployment to discovery, customer adoption, and monetization, every decision plays a role in bringing AI-powered solutions to market. In this insightful article, Microsoft Marketplace experts explore how software companies can accelerate AI development by leveraging the Microsoft ecosystem, including Azure AI Foundry, Microsoft Copilot, and Microsoft Marketplace. Learn how to evaluate models, choose the right Marketplace offer type, improve solution discoverability through Intelligent Discovery, and build customer trust through secure-by-design practices. Whether you're enhancing an existing application with AI or developing a new AI-native solution, this article provides practical guidance for connecting innovation with commercial success helping you learn how Microsoft Marketplace can help transform your AI innovation into scalable business growth. Read the full article An overview of accelerating AI development with Microsoft Marketplace
