The power of distribution to accelerate SMB marketplace sales and partnerships, with TD SYNNEX
The Microsoft SMB and SMC segments, where thousands of customers make purchases utilizing Cloud Solution Provider licensing, represent a tremendous opportunity for software development companies in the Microsoft commercial marketplace. The most efficient and impactful way to tap into this opportunity is to work with an authorized Cloud Solution Provider Distributor like TD SYNNEX. During this webinar Alliances, Marketing, Product Management, Sales, and Executive roles in your organization will learn more about: How to engage with and benefit from a Distributor relationship with TD SYNNEX How customers in SMB and SMC make marketplace purchases through the marketplace How you can use ISV-CSP private offers to capture a larger share of these purchases How to scale with TD SYNNEX to reach thousands of Microsoft CSP resellers who can sell and support your solutions. Hear from TD SYNNEX experts, Charlie Barnett and Tracy Holtz, in a dynamic fireside chat moderated by Bri Berry, as they delve into key strategies for navigating the hyperscaler marketplace. Learn how TD SYNNEX differentiates itself, addresses software development companies’ challenges, and provides the framework for scalable growth. Register hereChannel partner office hours: New marketplace assets, tips for EOY deals, & what’s coming in FY26
During this Channel Partner Office Hours, we will provide some updates on the marketplace roadmap, including some insights on upcoming features to support your enterprise deals, like flexible billing. We will also discuss strategies for your end of year deals, remember because of invoicing the marketplace year ends on May 31! Close the year strong and get insight on what you can expect in FY26. During this session you will learn about: Insights on the roadmap with a deeper dive on enhancements to flexible billing. How to close the year by getting your deals to land in May. Looking forward to FY26 with Marketplace Rewards and new marketplace features. Expert Q&A Please note, this office hours will prioritize channel partner questions, please submit your questions in advance when registering. Pre-submitted questions will be discussed during the Q&A portion at the end of the event. Presented by: Kristyn Maddox - Director, Product Marketing, Marketplace, Microsoft and Jason Rook - Director Product Marketing, Microsoft Register hereIAMCP Insights on Partnering: Building Your Partner Channel
A global partner channel can be the most effective way to achieve scale for your technology-led business without the cost and complexity of hiring new employees and establishing international subsidiaries. However, if not done right, missteps can delay your expansion success, create missed opportunities, and cause you to incur unnecessary expenses. Join us on April 15th as we examine the key components for building your global partner channel. Our panel of experts will share their insights and answer your questions in this interactive session. Register for IAMCP Insights on Partnering here Follow the IAMCP Label in our Partner News Blog to stay up to date on all announcements. You can also visit the IAMCP.org website for more events and information on the community.Developing your virtual machine offer
Description: In this session we will review the required technical configurations to make Virtual Machine apps and how to publish virtual machines offers to the Azure marketplace. Looking for additional guidance with Virtual Machines? An Azure technical expert will take you through: A brief overview of what a virtual Machine offer type is. How to publish a Virtual machine offer and integrate the solution from the Azure Portal tool to Partner center. How to setup Tenants. How to create different plans to best suit your customers’ needs How to use Cloud-init within the Azure Portal. There will be a short Q&A following the session around the Virtual Machine offers. Presented by: Neelavarsha Mahesh- Software Engineer, Microsoft Register hereSupercharge your marketplace offer with the SaaS Accelerator
Description: This session will show how SaaS accelerator project can help partners go to market quicker by accelerating creating the technical implementation to publish their transactable SaaS offers on Azure Marketplace. Session covers Overview of SaaS offer and technical requirements Overview of SaaS Accelerator code base Deploying SaaS Accelerator - Demo Presented by: Santhosh Bomma- Senior Software Engineer, Microsoft Register hereUsing Marketplace Rewards benefits to increase your app sales
Description: Marketplace Rewards is part of ISV Success and offers sales and marketing benefits to help ISVs accelerate application sales on the Microsoft commercial marketplace. Join this session to learn about how to transform your approach, and elevate your business in the competitive market landscape along with: The availability and eligibility requirements for Marketplace Rewards Marketplace Rewards’ tier-based model that is based on marketplace performance (Marketplace billed sales, solution value or Teams App monthly active users) Partner success with Marketplace Rewards and the ROI of activating benefits Enhanced Marketing Efforts: Understand how integrating these benefits can enhance your marketing efforts, enabling you to reach a wider audience and create impactful marketing campaigns. Gain insights on optimizing the unique benefits offered by Marketplace Rewards to enhance your market presence and boost your business performance, including Azure Sponsorship This session also includes opportunity for Q&A with subject matter experts focused on your success. Presented by: Luxmi Nagaraj- Senior Technical Program Manager, Microsoft Register here
