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Yammer Topics and Popularity / Frequency of Use

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Frequent Contributor

Topics struggle in Yammer. Need evidence? Here's one from @Joanna Teirney.

 

Recent conversations led me to explore further. The list of topics found on yammer.com/<network>/topics includes 45 items. The thought came to me that I could export messages and compare actual topic use to this list. After figuring out a way to pull topics out of messages I began analyzing the frequency with which the top 45 were used. No immediate patterns were apparent. I found no rhyme or reason that correlated with how the topics are organized (if at all) let alone the criteria used to be featured in the list.

 

I also have SWOOP available. SWOOP allows you to pivot popular topics on replies + likes, likes, replies and people. Frequency of topic use isn't explicit. That should be the easiest calculation of them all. I also saw no correlation between how SWOOP determined popularity of topics to the topics page in Yammer.

 

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You can search the topic in Yammer to get a count of conversations / topic use. You can also scope it to a specific time. Take note of the files included in the total results count. Files included in results didn't match the #hashtag explicitly. Rather, it searched the word / string.

 

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The suggestion would be to search what you believe are the top topics and compare. Not automated or ideal but still a quick workaround. This gives you frequency but omits other signals (replies, likes, etc).

 

I'd love to see greater transparency around how topic popularity is determined (frequency of use, likes, replies, people involved) and see topics weave their way into the Yammer experience with suggested topics to add as you compose a post, trending topics for the network and groups and possibly feature topics on the discovery email. Some Ignite conversations made me very hopeful that topics would receive the much needed attention they deserve. :crossed_fingers:

 

How have you attempted to get insights around the popular topics in your network? What would be your ideal experience with topics?

1 Reply
Highlighted

Don't forget to tap Advanced Search to scope the results to a specific date range. 

 

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