Yammer, starting with why for the business

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Hi all,


I'm often more focused on talking about Microsoft Teams and Skype for Business, but as  I talk more about Teams, I find myself going back to the business why of having collaborative teams but also the why of "workplace social".


Standing on the shoulders of giants, I have 6 business reasons for supporting workplace social 


Would love your thoughts/feedback/criticism/experience/ideas :)

Drive culture, community and employee engagement

1. Drive Culture. Drive a culture of people communicating, supporting each other and sharing information. Break down organisational silos.

2. Create Community. Employees are often remote, distributed around the world and only ever talk to their own team. Workplace social gives a place to connect and engage with the wider company.

3. Engage Employees. Share information in a way that is accessible and promotes engagement and feedback.


Find Experts, share knowledge and spark innovation

4. Find Experts. Give people an open place to share their knowledge, to search for information and ask questions when they otherwise would not know who to go to.

5. Knowledge Base. The workplace social network can become a real-world organisation knowledge repository, real stories, real solutions, real experiences. Why lose all this value in private chat and emails?

6. Spark Innovation through sharing industry news, insights, customer stories and challenges.

Full discussion/thoughts: http://tomtalks.uk/2018/11/6-reasons-you-should-have-a-workplace-social-network-like-yammer/



4 Replies

And the value prop for Yammer, especially compared to MS Teams, is that those conversations are much more easily discoverable by the broad audience you're seeking.


Thanks, Kevin, I have a post drafted about why Teams is not Yammer and Yammer is not Teams, a more technical look at which is best for each use case.


Agree discoverability is a good one

Discoverability is dependent on open groups ... otherwise you are recreating digital silos in another repository ...

This is quite a good article ...


"Support the development of online cross-sectional communities. Enterprise Social Networking tools like Microsoft’s Yammer and Workplace by Facebook are becoming more common in organizations. Communities will form naturally around the different subcultures. Encourage these communities to open themselves up and engage with peripheral members. And as an individual: look to explore the other subcultures in your organization, in preparation for a time you may need to negotiate with them."